How to safely compress images in WordPress

How to Safely Reduce Existing Image File Sizes in WordPress

Images play a significant role in web design. They add visual appeal, convey meaning, and engage readers. Unfortunately, they also take up space on your site and must be loaded into your visitor’s browser, which can slow page loading times. To optimize images for faster loading speeds, you must reduce their image file sizes and …

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online sales

Are You Ready For the Post COVID World?

Ten years ago, if your business didn’t have a website, it was as if you didn’t exist. Today, if you’re customers can’t find you on Google, it is as if you don’t exist. Today, with COVID-19, if your business isn’t selling online, you miss out on sales and jeopardize your future. Online sales will be …

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Categories SEO
Protect your website

It’s OK to be a (Web) Control Freak

Far too often, we encounter clients being held hostage by their web agency. Unscrupulous or sometimes just sloppy agencies deny website owners proper and rightful access to their websites. Some have this information hostage as a means of assuring payment for services or making it hard to “break up.” Regardless of their excuse, don’t get …

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Websites Are Like Gardens

Websites Are Like Gardens

Websites are like gardens. When they are brand new, they look great, everything in its place, neat and orderly. It has so much potential, and you look forward to it yielding results after your hard work and time creating it. But as soon as you turn your back, you’ve got problems. It’s full of weeds, …

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Search Engine Optimization Strategy

Effective Search Engine Optimization

Effective SEO is more than ranking number one for a single phrase. We often hear people say that they have no problem finding their website when searching for it by name. That’s great, but what is essential is that you have high rankings across a spectrum of search terms used by your target audience and prospective customers. …

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Categories SEO
Inbound Marketing Funnel

Where Should I Publish – On Facebook or My Website?

The simple answer is BOTH, but nothing is that simple, is it? So a slightly longer answer is to publish on your website first and then promote that content elsewhere. Your website should always be the center of your Internet marketing. Facebook and other social networks should support your website as your primary content source. Your goal …

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Make Blogging Easier

How to Make Writing Blogs Easier

Writing blogs or website content can intimidate some people. But, it doesn’t have to be hard, and it doesn’t have to be complicated. So, here are some tips to help make blogging easier. Don’t let writing seem like a more significant challenge than it is. Think in colloquial terms. You most likely can easily talk …

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Traverse City AdWords Digital Marketing Agency

Use Filters to Reduce AdWords Costs

Google Ads (formerly AdWords) is a great way that you can precisely target prospective customers. Google Ads can be cost-effective, assuming you understand your customer and how AdWords works. Lacking this understanding can be very costly. I hardly ever recommend contracting your Ads campaigns to an outside agency. In most cases, your Ads person needs …

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Social Media on Smartphone

Social Media Improves Traffic and Visibilty

Social Media is playing an even more significant role in Google rankings. Facebook, Twitter, and Google’s very own Google + (Editor’s note – Google has retired Google + and is no longer a ranking factor) are potent influences on your organic search results. Traditionally when optimizing a website for top placement in Google, there was …

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Categories SEO
Landing Page

Every Page is a Landing Page (or should be)

Don’t be deceptive. In online marketing, you hear SEOs talking about how you should create landing pages to do x, y, or z. Yes, this has merit, but the problem is that every page should be a landing page; by default, a webpage should exist for a specific reason. In addition, all pages should serve …

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Maslow's Hierarchy of Needs

Google’s Golden Rule – #1 Above All Else

Google’s Golden Rule Do Unto Others. Google is very clear that as a web author, you must provide useful and relevant information to your audience. This concept is Google’s Golden Rule and is the first and most crucial step in gaining Google’s good graces. Too many website authors (and owners) worry far too much about Google and …

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Google is like golf

How Google is Like Golf

Scorecard In both golf and Google, the low score wins. In golf, you are penalized for each stroke you take; Google penalizes you for each fault your website has. As Google reviews your website, it looks for transgressions, tallies up the score, and applies it to its algorithm to determine how you rank compared to …

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Categories SEO