Setting up a domain and nameservers can seem daunting for beginners. Still, it’s a crucial step in establishing your online presence. This guide explains the process in easy-to-follow steps, making it suitable for beginners in … Read Beginner’s Guide to Setting Up Your Domain and Nameservers
In today’s digital age, having an online presence is crucial for individuals and businesses alike. One of the most popular and user-friendly ways to establish your online identity is by creating a WordPress website. WordPress, … Read Creating a WordPress Website: A Step-by-Step Guide
In the world of website development, WordPress stands out as one of the most popular and versatile platforms for creating and managing websites. With its user-friendly interface and a vast array of features, WordPress caters … Read The Importance of Using Official WordPress Themes from the Repository
In today’s digital landscape, establishing a robust online presence isn’t just a luxury—it’s a necessity. Consumers turn to search engines to find products, services, and information more than ever before, so ensuring your business stands … Read Search Engine Optimization Frequently Asked Questions
When setting up a website, one of the crucial decisions you’ll face is where to host it. While some businesses opt for the convenience of letting their digital agency or web developer handle hosting, this … Read Why You Should Never Allow an Agency to Host Your Website
In my 28 years of SEO experience, I have heard the phrase “SEO is dead” numerous times. My response, in the embellished words of Mark Twain, “The reports of SEO’s death are greatly exaggerated,” The … Read The Impact of AI On SEO
What Are Marginal Gains? Marginal gains is a concept in performance optimization that focuses on making small, incremental improvements in various aspects of a system or process, with the belief that these cumulative improvements can … Read Marginal Gains and SEO
The marketing funnel, buyer’s journey, and search intent are interconnected concepts that help businesses understand and optimize their digital marketing efforts. Marketing Funnel The marketing funnel is a model that describes the different stages that … Read Understanding the Marketing Funnel, Buyer’s Journey, and Search Intent
Keyword research is a process used to identify what terms and phrases people are using when searching for products or services related to your business. It helps you understand the customer’s needs and motivations, so … Read What Is Keyword Research, and How Can It Help Your Business?
Images play a significant role in web design. They add visual appeal, convey meaning, and engage readers. Unfortunately, they also take up space on your site and must be loaded into your visitor’s browser, which … Read How to Safely Reduce Existing WordPress Image File Sizes
Ten years ago, if your business didn’t have a website, it was as if you didn’t exist. Today, if you’re customers can’t find you on Google, it is as if you don’t exist. Today, with … Read Are You Ready For the Post COVID World?
Far too often, we encounter clients being held hostage by their web agency. Unscrupulous or sometimes just sloppy agencies deny website owners proper and rightful access to their websites. Some have this information hostage as … Read It’s OK to be a (Web) Control Freak
Websites are like gardens. When they are brand new, they look great, everything in its place, neat and orderly. It has so much potential, and you look forward to it yielding results after your hard … Read Why Websites Are Like Gardens
Effective SEO is more than ranking number one for a single phrase. We often hear people say that they have no problem finding their website when searching for it by name. That’s great, but what … Read Effective Search Engine Optimization
The simple answer is BOTH, but nothing is that simple, is it? So a slightly longer answer is to publish on your website first and then promote that content elsewhere. Your website should always be the center … Read Where Should I Publish – On Facebook or My Website?
Writing blogs or website content can intimidate some people. But, it doesn’t have to be hard, and it doesn’t have to be complicated. So, here are some tips to help make blogging easier. Don’t let … Read How to Make Writing Blogs Easier
Google Ads (formerly AdWords) is a powerful tool for targeted marketing campaigns, reaching a vast array of potential customers who are already seeking your services or products. The platform leverages Google’s immense user base and … Read How To Use Filters to Reduce Google Ads Costs
Social Media is playing an even more significant role in Google rankings. Facebook, Twitter, and Google’s very own Google + (Editor’s note – Google has retired Google + and is no longer a ranking factor) … Read Social Media Improves Traffic and Visibilty
Don’t be deceptive. In online marketing, you hear SEOs talking about how you should create landing pages to do x, y, or z. Yes, this has merit, but the problem is that every page should … Read Every Page is a Landing Page (or should be)
Google’s Golden Rule Do Unto Others. Google is very clear that as a web author, you must provide useful and relevant information to your audience. This concept is Google’s Golden Rule and is the first and most … Read Google’s Golden Rule – #1 Above All Else