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Blog

Protect your website

It’s OK to be a (Web) Control Freak

Posted on November 25, 2018September 18, 2020 by Neal
Far too often we encounter clients that are being held hostage by their web agency. Unscrupulous or sometimes just sloppy agencies deny web site owners proper and rightful access to their own website. Some hold this information hostage as a...Read More
Posted in Web 101
traverse city organic SEO

Websites Are Like Gardens

Posted on October 8, 2018September 18, 2020 by Neal
A website is like a garden. When it’s brand new, it looks great, everything in its place, neat and orderly. It has so much potential and you look forward to it yielding results after all of your hard work and...Read More
Posted in Inbound Marketing
Search Engine Optimization Strategy

Effective Search Engine Optimization

Posted on September 9, 2018September 19, 2020 by Neal
Effective SEO is more than ranking number one for a single phrase.  Often, we hear people say that they have no problem finding their website when the search for it by name. That’s great, but what is important is that...Read More
Posted in SEO
Inbound Marketing Funnel

Where Should I Publish – On Facebook or on My Website?

Posted on July 16, 2017September 9, 2018 by Neal
The simple answer is BOTH, but nothing is that simple is it? A slightly longer answer is to publish on your website first and then promote that content elsewhere. Your website should always be the center of your digital marketing...Read More
Posted in Inbound Marketing
Make Blogging Easier

How to Make Blogging Easier

Posted on June 11, 2017June 26, 2019 by Neal
Writing blogs or website content can intimidate some people. It doesn't have to be hard and it doesn't have to be complicated. Here are some tips to help make blogging easier. Don’t let writing seem like a bigger challenge than...Read More
Posted in Inbound Marketing
Traverse City AdWords Digital Marketing Agency

Use Filters to Reduce AdWords Costs

Posted on April 2, 2017June 26, 2019 by Neal
Google Ads (formerly AdWords) is a great way that you can precisely target prospective customers. Google Ads can be very cost effective assuming you understand both your customer and how AdWords works. Lacking this understanding can be very costly. (more…)
Posted in AdWords
Social Media on Smartphone

Social Media Improves Traffic and Visibilty

Posted on January 12, 2012November 29, 2018 by Neal
Social Media is playing and even larger role in Google rankings. Facebook, Twitter, and Google's very own Google + (Editor's note - Google has retired Google + and is no longer a ranking factor) are very strong influences on your...Read More
Posted in SEO
Landing Page

Every Page is a Landing Page (or should be…)

Posted on May 18, 2011November 29, 2018 by Neal
Don't be deceptive. In the world of online marketing you hear so called SEO's talking about how you should create landing pages in order to do x, y, or z. Yes, this has merit but, the problem is that every...Read More
Posted in Google, Selling, SEO
Maslow's Hierarchy of Needs

Google’s Golden Rule

Posted on April 4, 2011November 29, 2018 by Neal
Do Unto Others… Google is very clear that as a web author, you must provide useful and relevant information to your audience. This is Google's Golden Rule and is the first and most important step in gaining Google's good graces....Read More
Posted in Selling, SEOTagged Google
Google is like golf

Google is Like Golf

Posted on March 15, 2011November 29, 2018 by Neal
Scorecard In both golf and Google, the low score wins. In golf, you are penalized for each stroke you take; Google penalizes for each fault that your website has.  As Google reviews your website it looks for transgressions, tallies up...Read More
Posted in SEOTagged Google

  • WEST BAY WEB IS AN INTERNET MARKETING COMPANY LOCATED IN TRAVERSE CITY, MICHIGAN.

    We have been building websites, performing Search Engine Optimization, and offering a variety of Digital Marketing services since 2009.

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