Are You Ready?

Ten years ago, if your business didn’t have a website it was as if you didn’t exist.Today, if you’re customers can’t find you on Google, it is as if you don’t exist.Today, with COVID-19, if your business isn’t selling online,...Read More

It’s OK to be a (Web) Control Freak

Far too often we encounter clients that are being held hostage by their web agency. Unscrupulous or sometimes just sloppy agencies deny web site owners proper and rightful access to their own website. Some hold this information hostage as a...Read More

Websites Are Like Gardens

A website is like a garden. When it’s brand new, it looks great, everything in its place, neat and orderly. It has so much potential and you look forward to it yielding results after all of your hard work and...Read More

Effective Search Engine Optimization

Effective SEO is more than ranking number one for a single phrase. Often, we hear people say that they have no problem finding their website when the search for it by name. That’s great, but what is important is that...Read More

Where Should I Publish – On Facebook or on My Website?

The simple answer is BOTH, but nothing is that simple is it? A slightly longer answer is to publish on your website first and then promote that content elsewhere. Your website should always be the center of your digital marketing...Read More

How to Make Blogging Easier

Writing blogs or website content can intimidate some people. It doesn't have to be hard and it doesn't have to be complicated. Here are some tips to help make blogging easier. Don’t let writing seem like a bigger challenge than...Read More

Traverse City AdWords Digital Marketing Agency

Use Filters to Reduce AdWords Costs

Google Ads (formerly AdWords) is a great way that you can precisely target prospective customers. Google Ads can be very cost effective assuming you understand both your customer and how AdWords works. Lacking this understanding can be very costly. (more…)

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