online sales

Are You Ready For the Post COVID World?

Ten years ago, if your business didn’t have a website it was as if you didn’t exist. Today, if you’re customers can’t find you on Google, it is as if you don’t exist. Today, with COVID-19, if your business isn’t selling online, you are missing out on sales and jeopardizing your future.  As the world …

Read more

Categories SEO
Protect your website

It’s OK to be a (Web) Control Freak

Far too often we encounter clients that are being held hostage by their web agency. Unscrupulous or sometimes just sloppy agencies deny web site owners proper and rightful access to their own website. Some hold this information hostage as a means of assuring payment for services or making it hard to “break up”. Regardless of …

Read more

Websites Are Like Gardens

Websites Are Like Gardens

Websites are like gardens. When they are brand new, they look great, everything in its place, neat and orderly. It has so much potential and you look forward to it yielding results after all of your hard work and time creating it. But as soon as you turn your back, you’ve got problems. It’s full …

Read more

Search Engine Optimization Strategy

Effective Search Engine Optimization

Effective SEO is more than ranking number one for a single phrase.  Often, we hear people say that they have no problem finding their website when the search for it by name. That’s great, but what is important is that you have high rankings across a spectrum of search terms that are used by your …

Read more

Categories SEO
Make Blogging Easier

How to Make Blogging Easier

Writing blogs or website content can intimidate some people. It doesn’t have to be hard and it doesn’t have to be complicated. Here are some tips to help make blogging easier. Don’t let writing seem like a bigger challenge than it really is. Think in conversational terms. You most likely can easily talk about a …

Read more

Traverse City AdWords Digital Marketing Agency

Use Filters to Reduce AdWords Costs

Google Ads (formerly AdWords) is a great way that you can precisely target prospective customers. Google Ads can be very cost effective assuming you understand both your customer and how AdWords works. Lacking this understanding can be very costly.

Read more

Social Media on Smartphone

Social Media Improves Traffic and Visibilty

Social Media is playing and even larger role in Google rankings. Facebook, Twitter, and Google’s very own Google + (Editor’s note – Google has retired Google + and is no longer a ranking factor) are very strong influences on your organic search results. Traditionally when optimizing a website for top placement in Google, there was …

Read more

Categories SEO
Landing Page

Every Page is a Landing Page (or should be…)

Don’t be deceptive. In the world of online marketing you hear so called SEO’s talking about how you should create landing pages in order to do x, y, or z. Yes, this has merit but, the problem is that every page should be a landing page, and by default, it should exist for a specific …

Read more

Maslow's Hierarchy of Needs

Google’s Golden Rule – #1 Above all else

Google’s Golden Rule Do Unto Others… Google is very clear that as a web author, you must provide useful and relevant information to your audience. This is Google’s Golden Rule and is the first and most important step in gaining Google’s good graces. Too many website authors (and owners) worry far too much about Google …

Read more

Google is like golf

How Google is Like Golf

Scorecard In both golf and Google, the low score wins. In golf, you are penalized for each stroke you take; Google penalizes for each fault that your website has.  As Google reviews your website it looks for transgressions, tallies up the score, and applies it to their algorithm to determine how you rank compared to …

Read more