Landing Page

Every Page is a Landing Page (or should be…)

Don’t be deceptive. In the world of online marketing you hear so called SEO’s talking about how you should create landing pages in order to do x, y, or z. Yes, this has merit but, the problem is that every page should be a landing page, and by default, it should exist for a specific […]

Maslow's Hierarchy of Needs

Google’s Golden Rule

Do Unto Others… Google is very clear that as a web author, you must provide useful and relevant information to your audience. This is Google’s Golden Rule and is the first and most important step in gaining Google’s good graces. Too many website authors (and owners) worry far too much about Google and forget the […]