Social Media on Smartphone

Social Media Improves Traffic and Visibilty

Social Media is playing and even larger role in Google rankings. Facebook, Twitter, and Google’s very own Google + are very strong influences on your organic search results. Traditionally when optimizing a website for top placement in Google, there was no quick fix or magic bullet that could instantly alter your ranking. That is largely […]

Landing Page

Every Page is a Landing Page (or should be…)

Don’t be deceptive. In the world of online marketing you hear so called SEO’s talking about how you should create landing pages in order to do x, y, or z. Yes, this has merit but, the problem is that every page should be a landing page, and by default, it should exist for a specific […]

Maslow's Hierarchy of Needs

Google’s Golden Rule

Do Unto Others… Google is very clear that as a web author, you must provide useful and relevant information to your audience. This is Google’s Golden Rule and is the first and most important step in gaining Google’s good graces. Too many website authors (and owners) worry far too much about Google and forget the […]

Google is like golf

Google is Like Golf

Scorecard In both golf and Google, the low score wins. In golf, you are penalized for each stroke you take; Google penalizes for each fault that your website has.  As Google reviews your website it looks for transgressions, tallies up the score, and applies it to their algorithm to determine how you rank compared to […]