Content Marketing Services

West Bay Web, a digital marketing agency located in Traverse City, Michigan, specializes in SEO. We create content that helps our clients get found by their target audience. Our Content Marketing services focus on creating purposeful and original content while keeping Search Engine Optimization and your business goals in focus.

Content Marketing Services
Content Marketing Services

What is Content Marketing?

In simple terms, content marketing is the process of creating valuable content that people want to consume. It involves producing and distributing useful information, news, products, services, or resources that add value to the lives of consumers.

It's not just writing a bunch of words. It's thinking through what you're going to say, how you're going to say it, and why someone would care. And it's making sure that everything you do is focused on delivering real value to your audience.

Content marketing is a powerful way to connect with your audience and turn visitors into loyal fans. It helps businesses attract new leads and convert those leads into customers.

It's a great tool to use when you need to increase brand awareness, generate traffic, build credibility, and grow your business.

Content Marketing Strategies

We examine yours and your competitors existing content, and current trending topics to find opportunities for new content for your web pages or blog posts.

We look for opportunities that can fill gaps in your existing sales funnel to meet the various steps in the buyer’s journey. This content can be used to target your customers’ needs and to build your credibility, trustworthiness, and establish yourself as an industry leader.

The goal is to help you create engaging content that attracts your ideal prospects, converts them into paying customers, and keeps them coming back for more. We also work with you to develop a content marketing plan that includes:

  • Keyword Research
  • Topic Selection & Planning
  • Writing & Editing
  • Social Media Management
  • Ongoing Reporting & Analysis
  • Website Optimization
  • Link Building
  • Reputation Management
  • Analytics
  • Measurement & Reporting

SEO Content Editor Services

A major part of Search Engine Optimization is having quality content that your target audience as well as the search engines find valuable.

However, knowing what to write about and then actually writing the article can be a challenge even for the most creative writer.

You also need to use the same vocabulary or lexicon that your audience uses. Using too jargon or unexplained technical terms will make it difficult for them to understand what you are trying to say. Worse yet, search engines might not match their search terms with your web site.

The best way to overcome this problem is to hire an SEO Content Editor with writing skills and SEO insight, who can guide your copywriters by providing keywords and phrases that have high search engine rankings and provide feedback on your existing content so that you can improve upon it.

But rather than hiring a full-time Editor, West Bay Web can offer you an on-demand service that provides you with the expertise and guidance with a far lower cost.

SEO Content Briefs

We can assist you with your SEO article writing needs by producing content briefs for you that are based on your business and subject matter that is important to your customers. These briefs help you create content with each piece serving a clearly defined purpose that meets your overall content marketing strategy.

  • Our content briefs give you an actionable outline plus an inventory of target keywords or search terms (sometimes known as focus keywords), long-tail keywords, titles, and topic clusters to include in your blog or web page.
  • By providing a list of relevant keywords and topics, this helps you avoid keyword stuffing penalties while allowing your writers to craft your article in your very own voice or tone.
  • We research subjects that your customers are searching for, discovering the actual words and phrases that they use and that Google recognizes as meaningful.
  • Search intent (or user intent) is another important factor in understanding your customer and writing quality content that aligns with your potential customers needs and desires.
  • We assist your copywriters by guiding them to create original and compelling content in your own voice, with your own professional and personal expertise, that resonates with your audience and meets technical requirements to satisfy Google and Bing.
  • This process helps to eliminate writer’s block as the topic, objective, target audience, and call to action are clearly defined. Well written, relevant content improves the user experience and benefits your customer, satisfies Google, and rewards you!

This method of writing will help generate more organic search traffic by attracting qualified leads to your website, increases audience engagement, and helps to increase conversion rates. 

Ghostwriting Services

We have ghostwriters who specialize in creating high quality articles and blogs for clients. Our ghostwriters are well versed in all aspects of online publishing including SEO, social media, link building, and content marketing strategies. They are experts at using their knowledge and skills to produce unique and engaging content that attracts readers and encourages them to take action.

Our ghostwriters write about any subject matter related to business, technology, health, education, travel, lifestyle, finance, and many other categories.

Our Content Creation Process

After we have created a content brief for you, we then begin the creation process. Our writers follow our guidelines to ensure high quality content that is unique, informative, and well written.

Once the content has been completed, it is reviewed internally before being sent out for review. Each piece of content is reviewed at least twice; once by the client, and once by one of our editors. The editor reviews the content for accuracy and completeness, ensuring that all information is accurate, and that there are no spelling errors or grammatical mistakes.

Once approved, the content is published on your site, social media channels, and other platforms. If needed, we provide ongoing support to keep the content fresh and up-to-date.

Contact us and let’s discuss your goals. Take advantage of our expert knowledge and experience. Content Marketing Services are just one piece of an integrated Internet marketing strategy involving social media, pay-per-click marketing, email campaigns, and much more to fully leverage the power of the web.

Need immediate help? Call us at our Traverse City, Michigan office. (231) 735-8350
Office Hours 9:00 a.m. - 5:00 p.m. Eastern time zone