Content Marketing Services

Full-Service Content Marketing, Content Creation, and Strategy

West Bay Web is a digital marketing agency in Traverse City, Michigan. We specialize in search engine optimization and content marketing. We create content that will help you get found by your target audience. Our content marketing services focus on creating purpose-driven and original content while keeping search engine optimization and your business goals in mind.

Content Marketing Services
Content Marketing Services

What is Content Marketing?

In simple terms, Content Marketing is the process of producing and distributing valuable content that people want and need to consume. It involves creating and distributing helpful information, products, services, and resources that add value to people's lives.

It's about thinking through what you're saying, how you're saying it, and why someone might care. It would be best if you thought about how you will deliver value to your audience. You also need to ensure that everything you do focuses on delivering real value to your audience.

Content marketing can help you reach out to your target audience and turn them into loyal fans. It can also help you reach potential customers, attract new leads and convert them into customers.

It's a great way to get people talking about your brand, generate traffic, build your brand's credibility, online presence, and grow your company.

Content Marketing Strategies

We analyze your and your competitor's content and look for trends that might be relevant to your business. We look at your current marketing efforts and see what you're doing well and what you could do better. We then create a content marketing plan that will help you reach your marketing goals. We'll also provide content that enables you to stand out from competitors.

Content marketing aims to help you create content that engages your audience and helps you attract your ideal prospects, convert them into paying customers, keep them coming back for more, and grow your business. We also work with our clients to develop a content strategy that includes:

  • Keyword Research
  • Topic Selection & Planning
  • Writing & Editing
  • Social Media Management
  • Ongoing Reporting & Analysis
  • Website Optimization
  • Link Building
  • Reputation Management
  • Analytics
  • Measurement & Reporting

SEO Content Editor Services

One of the essential parts of Search Engine Optimization (SEO) is having high-quality content that your target audience finds valuable.
Writing an article can be challenging even for the most creative writers.

You should use the same language your audience uses. If you use jargon or technical terms, you may confuse your audience. Search engines won't recognize your keywords if you use jargon. You could lose visitors because they can't find your website. Instead, using the same search terms that your customer would use will better match your audiences expectations and help to improve conversion rates.

To overcome this problem, you should hire an SEO Content Editor with writing skills and SEO insight. They can help you write better content by providing keywords and phrases with high search engine rankings and giving you feedback on your existing content.

However, rather than hiring a full-time editor, West Bay Web can provide you with an on-demand service that offers you expertise and guidance at a far lower cost.

SEO Content Briefs

We can help you with your SEO articles by creating content briefs for you that meet your specific needs. Each brief serves a clearly defined purpose that helps you create content that is important to your audience. We will help you craft content that is relevant to your business and your customers.

  • Our content briefs provide you with an actionable outline and a list of target keywords, long-tail keywords, title ideas, and topic clusters for your blog or web pages.
  • Providing a list allows you to avoid keyword stuffing penalties while letting your writers write your articles in their voices or tones.
  • We research topics that your customers are interested in, discovering the actual words that they use and that search engines recognize as relevant.
  • User intent is another important factor in determining which type of content you write.
  • We help your copywriters write original and compelling content in their voice, with professional and personal expertise that resonates with your target audience and meets the technical requirements for Google and Bing.
  • This process helps to eliminate writer's block as the topic, objective, target audience, and call to action are clearly defined. Well-written, relevant content improves the user experience, benefits your customer, satisfies search engines, and rewards you!

This method of writing will help generate more organic search traffic by attracting qualified leads to your website, increasing audience engagement, and helping to increase conversion rates. 

Ghostwriting Services

Our experienced team of writers comprises highly skilled professionals who specialize in writing for the web. In addition, we have ghostwriters who specialize in creating high-quality articles for clients. Our ghostwriters are well versed in every aspect of online publishing, including SEO and social media. They are experts at producing unique and engaging content that will attract readers and encourage them to take action.

Our ghostwriters write about any subject matter related to business, technology, health, education, travel, lifestyle, finance, and many other categories.

Our Content Creation Process

First, we create a content brief after we have reviewed your project requirements. Then, we will ask questions about your project to help us understand what you need. Once we have completed the content brief, we will send it to you for approval before we begin writing.

After creating a content brief for you, we begin the creation process. Our writers follow our guidelines to ensure high-quality content that is unique, informative, and well-written.

Once completed, the content is reviewed internally before being sent out for review. The editor reviews the content for accuracy and completeness, ensuring that all information is accurate and that there are no spelling or grammatical mistakes.

Once you approve of the content, we publish it to your website, blog post, social media posts, and other platforms. If needed, we provide ongoing support to keep the content fresh and up-to-date.

Contact us today, and we will help you get started. We offer a full range of services, including SEO, PPC, Social Media, Email Marketing, and much more. Our team of experts will guide you through the process and help you achieve your goals.

If you need immediate help, call us at our Traverse City, Michigan office. (231) 735-8350
We're here to help! Our office hours are 9 am - 5 pm Eastern Time Zone.