Website Content Marketing Services

West Bay Web is a digital marketing agency in Traverse City, Michigan, specializing in enhancing online visibility and creating valuable content to attract more customers. Our content marketing services focus on search engine optimization and aligning with your specific business objectives.

What is Content Marketing?

Content Marketing involves producing and distributing valuable content that people want and need. It's about thinking through what you're saying, how you're saying it, and why someone might care. The goal is to deliver real value to your audience, helping to turn them into loyal fans, attract new leads, and convert them into customers. It also builds your brand's credibility and online presence.

Content Marketing Strategies

We analyze both your content and your competitors' content to identify opportunities and gaps. We review your current marketing efforts to pinpoint strengths and areas for improvement, then create a content marketing plan to help you achieve your goals.

We also work with our clients to develop a content strategy that includes:

Keyword Research
Topic Selection & Planning
Writing & Editing
Social Media Management
Ongoing Reporting & Analysis
Website Optimization
Link Building
Reputation Management
Analytics
Measurement & Reporting

SEO Content Editor Services

High-quality content is essential for Search Engine Optimization (SEO). Using language that your audience understands and avoiding jargon can improve conversion rates. Consider hiring an SEO Content Editor to enhance your content with high-ranking keywords and phrases. West Bay Web offers an on-demand service that provides expert guidance at a lower cost.

SEO Content Briefs

We help create content briefs tailored to your needs, including target keywords, title ideas, and topic clusters. This ensures that your writers can produce relevant content without keyword stuffing. Our briefs help define the topic, objective, target audience, and call to action, making writing more efficient and effective.

Copywriting Services

Do you find yourself too busy or understaffed to write your content? We're here to assist you. Our team of writers specializes in crafting engaging web content that inspires viewers to take meaningful action. Our copywriters can cover a wide range of subjects including business, technology, health, education, travel, lifestyle, and finance.

Our Content Creation Process

Understand your project needs through a series of questions.
Create and send a content brief for your approval.
Write and internally review the content for accuracy and completeness.
Publish the approved content to your website, blog, social media, and other platforms.
Provide ongoing support to keep the content fresh and up-to-date.

West Bay Web is committed to helping you generate more organic search traffic, increasing audience engagement, and improving conversion rates with well-crafted content.