Digital Marketing Services

Digital Marketing Covers a Wide Range of Opportunities to Reach More Customers

Traverse City Internet Marketing Services

West Bay Web is Digital Marketing agency that provides digital marketing services to companies across the United States and Europe. We can create a digital marketing campaign customized to meet your specific business goals and designed to attract your target customers.

We have the expertise, experience and resources to provide you with an effective Internet Marketing campaign that will deliver results. The internet has become a very important and cost effective tool for promotion, acquiring qualified leads, and customer engagement. With the right digital marketing strategy, you can reach out to millions of potential customers.

Your online marketing should not just be an add-on to your website but should be integrated into your business strategy. We can help you develop an effective strategy that maximizes your budget and sales opportunities for your business.

We can help you create a comprehensive plan to market your business effectively through the use of the internet. Our team of experts will help you determine which strategies will work best for your company. We can help you set up a successful online presence that will attract new customers and increase traffic to your site.

Our Digital Marketing Services

Traditional advertising methods like print ads, radio spots, and TV commercials are expensive. But digital marketing services can help you reach potential customers in ways that were never possible before.

Digital marketing services can help you connect with your audience online. They include things like search engine optimization (SEO), social media marketing, email marketing, pay per click advertising, and many other options.

Website Design & Development

A good digital strategy starts with a strong, professional business website. Your website is the foundation for all of your digital efforts. Your website needs to establish your digital presence, create brand credibility, and attract potential customers to turn them into leads, which will eventually become satisfied customers. It needs to reflect not only who you are today but also how you want people to perceive you in the future.

The first thing that you should do when creating a website is to make sure that you have a clear idea about what kind of information you want to convey to visitors. What message do you want to send to your customers? Do you want to sell products or services? Or do you just want to inform your audience about your brand or organization?

West Bay Web can either design a new site that fulfills your business needs or refine and improve your existing web design. Read more about our Web Design Services.

Search Engine Optimization

We offer SEO services to our clients to ensure their websites appear at the top of search engine results pages when people type in keywords related to their businesses. This helps them gain exposure and visibility online, and provide an increase in traffic. You may have the best website around but if your customers can't find it when they search on Google, Bing or Yahoo, then you your efforts are going to waste.

West Bay Web offers Search Engine Optimization services including WordPress SEO and Local SEO services. Our SEO strategies and techniques are safe and proven.

Content Marketing Services

Do you have the right content for SEO? Does it have your current customers and target audience in mind? We can help you create original content, leverage your blog, news releases, white papers or other online content for better search engine results and to gain more website traffic and more customers. You can use our content creation services to help you create high quality content that will satisfy your customers needs and get noticed by Google and other search engines.

We can help you plan your content strategy by analyzing the content you already have, and your competitors', to find the most relevant, contextual, and keyword-rich topics and keywords that your target audience is searching for.

Email and Newsletter Marketing

Stay in touch with your customers as well as reach out to interested prospects with Email promotions and Email newsletters. You'll find that email marketing is one of the best ways to grow your business and build customer loyalty. Email marketing campaigns are cost efficient offer a great ROI and can be very effective if used properly. Let us show you how we can help your business grow using email marketing strategies.

Lead Generation and Nurturing

Your website can serve as a hub for your Lead Generation and Nurturing efforts. You can use your website to generate leads through content marketing, email marketing, social media, etc. It can even integrate with CRM's to help streamline your business process.

Social Media Campaigns

Social media is one of the most powerful tools in business today. It’s free, easy to use and it can help your company grow like never before. If you are looking for a way to increase traffic to your website or promote your products and services on social networks such as Facebook, Twitter, LinkedIn, YouTube and more then we can help! Our team has years of experience creating successful campaigns using these platforms.

Search Engine Marketing

The digital equivalent of Display and Outdoor advertising. Place targeted ads exactly where your customers are and for what they are interested in. There are various methods for delivering the right message to the right audience. We can help you decide on the best SEO strategy for your business.

Our Google Ads (formerly known as Google AdWords) services can help improve your conversion rate optimization, reduce your acquisition costs, drive qualified leads, and maximize your ROI.

Our conversion rate optimization will audit your current Google Ads campaigns and fine tune them to reduce your marketing spend and help facilitate an increase in conversions.

Online Reputation Management

They say that word of mouth is the best advertising of all. One happy customer shares their experience with another. But what happens when a misinformed or unhappy customer leaves a bad review? The Internet can be a very gossipy place and sometimes full of rumors, innuendo, and outright lies. While it can also be your best advocate and drive sales you need to protect your reputation. .Your best defensive (cliché but true) is a good offense.

Contact us and let’s discuss your goals and digital marketing strategy. Take advantage of our expert knowledge and experience. SEO is just one piece of an integrated Internet marketing strategy involving social media, pay-per-click marketing, email campaigns, and much more to fully leverage the power of the web.

Need immediate help? Call us at (231) 735-8350
Office Hours 9:00 a.m. - 5:00 p.m. Eastern time zone