Keyword Research and Competitor Analysis
For Better Marketing, Website Content, and SEO
Are you a business owner or marketing professional seeking to increase organic search visibility?
Keyword Research can help.
West Bay Web offers Keyword Research for better SEO and marketing. You can get the edge you need to boost your visibility online. Identify valuable keywords that people are searching for and ensure that users can find your website more easily — our keyword research services help you do just that!
Whether it’s search engine optimization, content creation, or digital advertising, having the right information is fundamental to success. Our service will give you an advantage over your competition and make sure future customers can engage with your business.
What Is Keyword Research?
Keyword research is a process used to identify what terms and phrases people are using when searching online for products or services related to your business. It helps you understand the customer’s needs and motivations, so you can tailor content and campaigns to meet them.
This insight and analysis can help companies improve their website's visibility in search engines by identifying keywords relevant to their business with high search volumes but low competition. By incorporating these keywords into their content, companies can improve their website's search engine ranking and attract more organic traffic.
Understanding Search Intent, Marketing Funnel, and the Buyer's Journey
The relationship between Search Intent, the Marketing Funnel, and the Buyer's Journey is that Search Intent informs the stages of the Marketing Funnel and the Buyer's Journey.
Search Intent is the reason behind a customer's search query and can be classified into three categories: informational, navigational, and transactional.
The Marketing Funnel is a model that describes the different stages a customer goes through before purchasing. At the same time, the Buyer's Journey is a more detailed framework that describes the steps a customer takes to become aware of, consider, and purchase a product or service. By understanding their target market's Search Intent, businesses can tailor their digital marketing strategies to meet their customers' specific needs and motivations at each stage of the Marketing Funnel and the Buyer's Journey.
Keyword research can help a business understand its target market by analyzing the keywords and phrases its customers use when searching for products or services related to the company. By analyzing these keywords, businesses can gain insights into their customers' needs, wants, and motivations and create targeted digital marketing strategies that effectively engage and convert their customers.
Competitor Research and Analysis
Are you looking to gain a competitive advantage in your market? Are you interested in discovering what keywords that your competitors are ranking for? Which words should you target?
Keyword research can help a business better understand its competitors by providing insights into its competitors' digital marketing strategies, content creation efforts, target audience, and online presence. Here are some specific ways in which keyword research can help businesses better understand their competitors:
- Identify Competitor Keywords: By analyzing the keywords and phrases that their competitors are targeting, businesses can gain insights into their competitors' digital marketing strategies. For example, if a competitor is targeting specific long-tail keywords, it may indicate that they are focused on a particular niche audience or have a unique value proposition.
- Analyze Competitor Content: By analyzing their competitors' content, businesses can gain insights into the types of content that resonate with their target audience. This can involve analyzing the length, format, and tone of their competitors' content, as well as the topics and keywords that they are targeting.
- Benchmark Performance: By tracking their competitors' keyword rankings and other metrics, businesses can benchmark their own performance against their competitors. This can involve identifying areas where they are outperforming their competitors, as well as areas where they need to improve their digital marketing efforts.
- Understand Target Audience: By analyzing the phrases and topics that their competitors are focusing on, businesses can gain insights into their competitors' target audience. This can involve identifying the demographics, interests, and pain points of their competitors' target audience, which can, in turn, help businesses better understand their own target audience.
- Monitor Online Presence: By tracking their competitors' online presence, businesses can gain insights into their competitors' overall digital marketing efforts. This can involve monitoring their competitors' social media profiles, website traffic, and backlink profile, as well as their overall brand reputation online.
Overall, by using keyword research to better understand their competitors, businesses can gain valuable insights into their competitors' digital marketing strategies and target audience, which can inform their own digital marketing efforts and help them stay competitive in their industry.
Benefits of Keyword Research
- Improve search engine rankings: A primary goal of keyword research is to identify the most relevant and high-traffic keywords that a business can target in its content and website optimization efforts. By ranking higher in search engine results pages (SERPs) for relevant keywords, a company can increase its visibility and attract more qualified traffic to its website.
- Identify new opportunities: Keyword research can help a business identify new opportunities to expand its online presence, such as targeting long-tail keywords or niche topics relevant to its target audience. A company can gain a competitive advantage and attract more qualified leads by finding new keywords that competitors aren't targeting.
- Refine content strategy: Keyword research can help a business understand the language and phrases used by its target audience when searching for information related to its products or services. This can inform the creation of new content or the optimization of existing content better to match the needs and interests of potential customers.
- Optimize advertising campaigns: Keyword research can help optimize a business's advertising campaigns by identifying the most relevant keywords to target in paid search or social media advertising. By targeting the right keywords, a company can increase its click-through rates, conversion rates, and overall return on investment (ROI).
- Monitor search trends: Keyword research can also be used to monitor changes in search trends over time and to adapt a business's SEO and content strategy accordingly. By staying up-to-date with changes in search algorithms, industry trends, and consumer behavior, a company can stay ahead of the curve and maintain a competitive edge in its online marketing efforts.
In summary, keyword research and analysis is a valuable strategy for companies looking to stay competitive in the digital marketplace. By understanding the keywords and phrases their competitors are targeting and using this information to optimize their digital marketing campaigns, companies can attract more traffic, improve their online visibility, and ultimately increase their revenue.
Report Formats and Deliverables
Keyword Research Reports are delivered in an Excel workbook.
There is a worksheet for each search engine location (country or city) that is being researched.
The data includes the Keyword, Rank, URL Found, Number of monthly searches, Volume of Organic traffic, Relative Competition for the keyword, Cost Per Click based on Google Ads, and Keyword Difficulty.
In some cases, additional data or lists of keywords may be included. Generally, the format will be determined based on the project's scope.
West Bay Web can provide samples upon request.
Additionally, We also can provide an depth Competitor Keywords Report.