Traverse City Search Engine Optimization Services (SEO)

Can Your Customers Find Your Website on Google or Bing?

West Bay Web, located in Traverse City, Michigan, helps businesses improve their online presence with better results from Google and Bing. We can help you connect with customers effectively and grow your online presence with tailored SEO strategies. With our strategies, you'll see a significant boost in your rankings, increased organic traffic, and, ultimately, higher sales.

The Internet has transformed consumer behavior, becoming the primary method for finding businesses and products. Companies that recognize the importance of a solid online presence will benefit from increased customer traffic.

Organic SEO is crucial for any business, potentially attracting more customers cost-effectively. While Paid Placement or PPC, like Google Ads, can bring targeted traffic, it is more expensive than organic traffic. Additionally, Organic SEO yields results across all major search engines. Our methods help you attract more potential customers at a lower acquisition cost than traditional marketing methods.

We have a proven track record of over 13 years in boosting businesses to higher Google rankings and driving increased website traffic. Our founder's SEO expertise dates back to 1994, predating even the inception of Google itself.

Our methods improve your website's rankings for relevant keywords, increasing visibility and driving qualified traffic. Based in Traverse City, Michigan, West Bay Web is an SEO Agency with clients in the United States, North America, and Europe. We focus on achieving top results for our clients with proven marketing techniques and strategies.

Our SEO Services Include:

A comprehensive SEO Website Audit to discover any problems; this includes user experience, technical issues, and content.
We only use "White Hat" techniques that follow Google and Bing's best practices to maintain your website's integrity.
Local SEO to ensure your business is found in local searches, including Google Maps and directories.
WordPress SEO to address essential factors for optimal performance, with WordPress experience dating back to 2005.
On-page SEO to ensure your website content is relevant and valuable, improving customer interaction and rankings.
Content Marketing Analysis and Keyword Research to create relevant, helpful content that attracts and retains customers.
Competitor Research to discover keyword phrases and actual queries that your competitors rank for, helping to develop an effective content strategy.
Keyword Density adjustments to avoid penalties and ensure appropriate usage.
Technical SEO to fix errors in your site's code and structure, improving performance and ranking.
Off-page SEO to manage external factors affecting your rankings, such as backlinks, online reputation, and reviews.
Monthly performance reports to track progress.

We Specialize in WordPress SEO

Optimizing a website is much more than just adding an SEO plugin. It requires understanding how the platform works and what to do to make it perform better. Our SEO experts have the experience to correctly and safely configure your website to appear higher in Google and Bing.

We've been doing search engine optimization specifically for WordPress websites since 2005. By the way, we've been doing SEO since 1995.

Our goal is to provide you with the best digital marketing strategy and execution to gain your business more targeted traffic and increased sales.

What is Local SEO?

Local Search Engine Optimization is a type of SEO that ranks businesses based on how well they match up with a particular user's geographic location. This kind of SEO is very similar to regular Google or Bing, but there are some key differences. For example, when someone performs a local search, Google and Bing use a distinct set of ranking factors than those used for general web searches.

Some of the local factors include:

The location from where the person searching is from.
NAP (Name, Address, Phone) citations.
Presence of Google My Business listing. Have you claimed your GMB/BMB listing yet?
Keywords used within the Google My Business and Bing My Business profiles
Online reviews. This includes ratings and the sentiment and keywords used within those reviews.
Social media sharing

About Google Maps and Mobile Results

Local searches account for a whopping 46 percent of all queries on Google. Additionally, searches from mobile devices account for 61 percent of all queries on Google. Quite often, consumer decisions are made while on their phone. They are looking for a product or solution with the intent to purchase as soon as they find the appropriate vendor. This means that your local search results are more critical than ever.

When Google presents results, they display the top three businesses on Google Maps. This is shown before the regular result listings on a mobile device or smartphone. This drives down competitors that would otherwise be displayed on a larger screen where the map takes up less screen space. These map results are heavily biased based on the location from where the search is performed from. The keywords are essential, but local search qualifiers such as "near me" or the city name within the query substantially influence the results.

Depending on your location, you may see different results for "Traverse City Local Search Engine Optimization Services." If you are in downtown Traverse City, your results may be different than if you were on the west side of town or from a nearby city. This is especially important for businesses like HVAC, plumbers, coffee shops, etc., where local proximity can be a significant consideration for the consumer. Someone in Queens is probably not looking for a coffee shop on Staten Island. The same holds true regionally. So, your SEO strategy and efforts will vary if you are in Northern Michigan versus Ann Arbor, Detroit, Grand Rapids, or Traverse City.

Why Local SEO Matters

Traditional brick-and-mortar small businesses get most of their sales from within their immediate local area. Because of this you must reach your customer base and deliver your message to them. Therefore, your digital marketing strategy should include Local SEO as part of your overall SEO strategy.

Today most consumers look online before making a buying decision. But, if they don't find you in Google or Bing, it's as if you don't exist. You've lost an opportunity.

Consumers expect to find you online. Therefore, your online presence is vital for attracting your prospective customers. With targeted local search marketing strategies, you can draw your ideal customers.

You are losing sales if your company website doesn't appear in local searches.

Google and Bing list local businesses alongside regular results to help consumers find products and service providers in their area. We can fine-tune your website so that you are included in these results and your target audience can find your business.

A well-planned local strategy can increase your online visibility, deliver more qualified traffic to your website, generate more contacts and phone calls, and ultimately more traffic to your physical location.

A Word About Our SEO Techniques

When hiring an SEO company, you need to be careful to avoid those that use questionable techniques like keyword stuffing, spun or stolen content, link farms, paid placement, and other schemes. These are all things that Google will penalize your site for, and they can hurt your business in the long run.

There are no quick fixes, and no one can guarantee you the #1 spot in Google.

We are committed to delivering ethical and honest solutions.

Our strategies and techniques are safe and proven. We follow Google and Bing's guidelines and never take shortcuts or use methods that can cause your site to be penalized. We will never jeopardize your business. Our business strategy is long-term, and we value every client we serve.

Search Engine Optimization That You Can Trust