Search Engine Optimization Services That You Can Trust

Is your website lost?
Can your customers easily find your website by Googling you?
Does your website show up on the first page of Google or Bing?
No?  We can fix that.

Search Engine Optimization Services That You Can Trust

Search Engine Optimization has the best return on investment of any marketing strategy.

As more people are turning to the internet to find businesses, products, and services. Businesses that understand the importance of having a strong online presence in order to capture this search traffic will reap the rewards of qualified customers knocking on the virtual door.

Organic Search Engine Optimization (SEO) is a very important part of any business. The reason being that it has the potential to bring you more customers than anything else. It’s also one of the most cost effective ways to market your products and services. While Paid Search Engine Marketing such as Google Ads (formerly known as Google Adwords), can provide targeted traffic, it is much more expensive that organic traffic. Additionally, Organic SEO will typically show results across all major search engines. As a business owner, you want your marketing efforts to be as cost effective as possible while reaching your target audience. Compared to traditional marketing tactics, our SEO and Digital Marketing Services can help you reach more prospective customers at a lower acquisition cost.

We’d love to help you with your business goals and SEO strategy. We're an SEO agency with 13+ years of experience helping businesses get better rankings in Google and drive more traffic. Our founder has been performing Search Engine Optimization since 1994. That predates Google and before SEO was a known term.

We help your website outrank your competition. Our Search Engine Optimization (SEO) services help improve rankings in search results for keywords relevant to your business. These improved rankings increase the business's visibility in search engines and drive qualified traffic to its website.

Based in Traverse City, Michigan, West Bay Web is a Digital Marketing Agency that specializes in Search Engine Optimization  with clients throughout the United States, North America, and Europe. We focus on our client’s success; we seek top results with our proven Search Engine Optimization marketing services.

You can trust our experience and in-depth knowledge.

What is Search Engine Optimization?

Search Engine Optimization (or SEO) is the process of modifying a web page or an entire website so that it achieves a higher ranking in Google or Bing for a particular topic. The topic is normally defined as a word or phrase that is used by the person performing seeking your product or service.

We LOVE making a website outrank others.
SEO is a skill that must be done properly so that your site is rewarded by the search engines with good results. Done incorrectly, your site can suffer and fixing those penalties can be costly in both time and lost sales.

There are more than two-hundred factors that Google considers for ranking websites. We carefully examine your website to make sure that it achieves the best ranking for these factors. We also scrutinize your competitors websites looking for their strengths and weaknesses so that we can craft a strategy for just you.

Our Search Engine Optimization Services Include:

We only use “White Hat” techniques that follow Google and Bing’s best practices. We will not risk your website’s integrity with dubious or unethical SEO techniques.  Our methodology is inline with Google’s Webmaster Guidelines. We pride ourselves in providing ethical services to our valued clients.

Local SEO Services

Do your customers mostly come from your immediate local market? If so, then being found in local searches is of utmost importance.

Local SEO  requires special techniques to make certain that your local customers can find you. Inclusion in Google maps, directories, as well as special coding methods for your site are included in our Local SEO Services.

Global SEO

When you want to expand your business beyond your local market, the ability for your website to be found on Google, Bing and other searches engines is critical.

Understanding both your industry’s lexicon as well as how your prospective customers search for your product or service is important. We do the research to find the right keywords and craft strategies that enable better results. Ultimately the goal is to drive more customers to your website no matter where they are located.

On Page SEO

The content of your website should always be relevant and useful to your customers. We examine this closely as it has a direct effect on how your prospective customers will interact with the website as well as affecting your rankings.

Content Marketing Analysis and Keyword Research

Content marketing refers to content creation designed to attract and keep customers by creating relevant, useful content that helps people. Understanding what keywords or phrases that your target audience uses along with of the basics of search engines, how they work, what keywords you should be targeting, and how to use them effectively in your content. This will help you write better content with more relevant keywords, which helps your site show up at the top of the SERPs (Search Engine Results Pages).

We can determine the appropriate wording that should be included in your webpages so that they are more relevant to prospective customers that are seeking your products and services. This includes analyzing your competitors as well as consumer search behavior and trends.

Keyword Density

We examine your target keywords and adjust their usage as well as the overall verbiage to assure that they have the appropriate keyword density. If this factor is too high, it can look spammy to your reader and trigger a penalty with Google or Bing.

Technical SEO

An average webpage is comprised of thousands of lines of HTML, CSS, PHP, and JavaScript code. All of this affects how your page appears on the computer screen and how Google and Bing interpret the content and ultimately decide on how to your rank your page.

We examine this code as well as your site architecture and structure and fix errors that hurt your performance. Page speed, accessibility, browser compatibility, mobile-friendliness, and semantic layout are just a few of the areas we scrutinize so that your website will perform at its best. We discuss more of these details in the  SEO Website Audit section below.

Off-Site SEO

Actions taken by third parties can affect your website rankings and performance. This includes how easily overlooked details like getting your name, address and phone number listed correctly and consistently. Backlinks (links to your site from elsewhere) can be beneficial but only if they come from credible and relevant sites. Your online reputation and reviews are a big part of this too. Our experts dive into these sometimes hard to track problems and fix them so that your site can perform at its best.

WordPress SEO

If your website is powered by WordPress, there are certain essential factors that need to be addressed for optimal performance. West Bay Web specializes in WordPress SEO. Our experience dates back to 2005. By the way, we've been doing SEO since 1995.

Optimizing your site requires examining the entire website to find which parts are performing well and those that are not. To do so, we begin with a site audit.

SEO Website Audit

SEO Audit Traverse CityBefore making a single change to your site, we first audit your site and inspect it for the same factors that Google uses to rank websites. We benchmark your site and look for problems that are hurting your ability to outrank your competitors.

A website audit is an exhaustive review that reveals how the site is performing. Think of it as a physical exam for your site.

We look at everything from your web hosting account to the web server, site architecture, URL naming convention, HTML and CSS coding, how fast your site loads, who you link to and who links to you, social media presence, reviews, listings in directories, your actual content and verbiage and how it is structured and more.

A few of the factors include:

  • Meaningful and relevant content
  • Mobile Friendly
  • Security
  • Semantical structure
  • Page load speed
  • Backlinks
  • Structured markup/Schema
  • Social Media signals
  • Site Architecture
  • Correct coding practices (HTML, CSS)

Once the audit is complete, we begin prioritizing tasks. Typically, we first tackle the problems that will yield the best ROI. In most cases we devise a multi-faceted strategy that addresses both immediate concerns and set in place a long-term plan that helps ensure that the website Search Engine Results Page ranking will continue to improve.

Contact us and let’s discuss your goals. Take advantage of our expert knowledge and experience. SEO is just one piece of an integrated Internet marketing strategy involving social media, pay-per-click marketing, email campaigns, and much more to fully leverage the power of the web.

Need immediate help? Call us at (231) 735-8350
Office Hours 9:00 a.m. - 5:00 p.m. Eastern time zone