What is an SEO Website Audit?
An SEO website audit is a comprehensive check-up of your website to determine its performance in search engines like Google.
It looks at the technical aspects (like speed and mobile-friendliness), content quality (making sure it's optimized for relevant keywords), and off-site factors (like backlinks from other websites). It also compares your site to competitors to see where you can improve.
We supply you with a report outlining the audit findings, detailing both strengths and weaknesses in your website's current SEO strategy.
Our SEO Website Audits Examine:
Server Environment
Is your website hosted on an optimal server, and is it configured correctly? Improper server configuration, outdated database software, and PHP versioning can hurt site performance. Sites older than three years are at the most significant risk.
WordPress Configuration
Many websites suffer from misconfiguration that can harm SEO. While relatively simple to install, many developers are unaware of how to configure WordPress for optimal performance. We examine your WordPress site for conflicts with plugins, including premium plugins that are only sometimes necessary.
Page Speed and Core Web Vitals Optimization
Google values how fast your site loads as a part of how it determines where your page will rank. Slow websites get penalized. We can fix this for you. This task is rather in-depth and technical. This can also set your site apart from your competition. How does your site perform? Check for yourself using Google's free tool.
Database
Is your database cluttered and slowing down your site? Over time, the database can get messy and slow your site down. This is commonly overlooked and can help significantly increase page load times. This should be inspected regularly. We include this as part of our WordPress maintenance plans.
Mobile Friendliness
Google announced in September 2016 that mobile-friendly websites would rank better than websites that were not mobile-friendly.
Is your website Mobile Friendly? You can see how Google rates your website using their free tool. https://search.google.com/test/mobile-friendly
Images and Graphic Elements
While this can affect page speed, it is also an often-overlooked factor that can increase your web traffic and ranking results.
Keyword Performance
Keywords and phrases are the vocabulary or terms your customers use when performing an Internet search. We examine your keyword rankings and perform keyword analysis research to determine what keywords to target for your website. As a result, we discover Keywords that your target audience uses when searching for your company or product. As a result, we can find words and phrases based on user intent that you might not have thought of, yielding more traffic and sales.
Content Marketing Review
We review your content's structure and ensure that it is semantically structured for search engines and easy for your readers to read. Page titles, headings, appropriate keywords, and meta-descriptions are analyzed. The amount of text, use of images and rich media, recency of publication, and relevancy to your audience are also examined. Quality content is a vital SEO strategy that directly impacts your current rankings. In addition, we inspect for duplicate content that might penalize you. We can also assist with content creation and planning.
In addition, we can scan your competitor's websites, determine their best-ranking pages and keywords, and compare your content to find any content gaps and identify opportunities.
Site Architecture and Design
We examine how your site is structured and ensure that it is done so both Google and your customers can easily understand and use it. We verify and inspect for proper internal linking, correct canonicalization, XML sitemaps, Google Search Console setup, and integration, including Google Analytics.
Local Search Factors
Since most businesses get most of their customers from their local market, making sure your site is found in local searches is critical. WordPress can be configured to assist Google in determining your location. This includes Google My Business optimization as well as Bing Places For Business.
Social Media Marketing Integration
We ensure that your site is linked to your Social Media accounts. This is another overlooked area that can help improve web traffic and rankings.