Topics related to Search Engine Optimization (SEO) including local SEO, and WordPress related SEO techniques.
In today’s digital landscape, establishing a robust online presence isn’t just a luxury—it’s a necessity. Consumers turn to search engines to find products, services, and information more than ever before, so ensuring your business stands … Read Search Engine Optimization Frequently Asked Questions
In my 28 years of SEO experience, I have heard the phrase “SEO is dead” numerous times. My response, in the embellished words of Mark Twain, “The reports of SEO’s death are greatly exaggerated,” The … Read The Impact of AI On SEO
What Are Marginal Gains? Marginal gains is a concept in performance optimization that focuses on making small, incremental improvements in various aspects of a system or process, with the belief that these cumulative improvements can … Read Marginal Gains and SEO
Keyword research is a process used to identify what terms and phrases people are using when searching for products or services related to your business. It helps you understand the customer’s needs and motivations, so … Read What Is Keyword Research, and How Can It Help Your Business?
Ten years ago, if your business didn’t have a website, it was as if you didn’t exist. Today, if you’re customers can’t find you on Google, it is as if you don’t exist. Today, with … Read Are You Ready For the Post COVID World?
Effective SEO is more than ranking number one for a single phrase. We often hear people say that they have no problem finding their website when searching for it by name. That’s great, but what … Read Effective Search Engine Optimization
Social Media is playing an even more significant role in Google rankings. Facebook, Twitter, and Google’s very own Google + (Editor’s note – Google has retired Google + and is no longer a ranking factor) … Read Social Media Improves Traffic and Visibilty
Don’t be deceptive. In online marketing, you hear SEOs talking about how you should create landing pages to do x, y, or z. Yes, this has merit, but the problem is that every page should … Read Every Page is a Landing Page (or should be)
Google’s Golden Rule Do Unto Others. Google is very clear that as a web author, you must provide useful and relevant information to your audience. This concept is Google’s Golden Rule and is the first and most … Read Google’s Golden Rule – #1 Above All Else
Scorecard In both golf and Google, the low score wins. In golf, you are penalized for each stroke you take; Google penalizes you for each fault your website has. As Google reviews your website, it … Read How Google is Like Golf