Traverse City and Northern Michigan SEO Marketing Services
Is your website lost?
Can your customers easily find your website by Googling you?
Does your website show up on the first page of Google or Bing?
No? We can fix that.
Based in Traverse City Michigan, West Bay Web is a Search Engine Optimization company with clients throughout the United States, North America, and Europe. We focus on our client’s success; we seek top results with our proven Search Engine Optimization marketing services.
Our founder has been performing Search Engine Optimization since 1994.
What is Search Engine Optimization?
Search Engine Optimization (or SEO) is the process of modifying a web page or an entire website so that it achieves a higher ranking in Google or Bing for a particular topic. The topic is normally defined as a word or phrase that is used by the person performing seeking your product or service.
We LOVE making a website outrank others.
SEO is a skill that must be done properly so that your site is rewarded by the search engines with good results. Done incorrectly, your site can suffer and fixing those penalties can be costly in both time and lost sales.
There are more than two-hundred factors that Google considers for ranking websites. We carefully examine your website to make sure that it achieves the best ranking for these factors. We also scrutinize your competitors websites looking for their strengths and weaknesses so that we can craft a strategy for just you.
Local SEO Services
Do your customers mostly come from your immediate local market? If so, then being found in local searches is of utmost importance.
Local SEO requires special techniques to make certain that your local customers can find you. Inclusion in maps, directories, as well as special coding methods for your site are included in our Local SEO Services.
When you want to expand your business beyond your local market, the ability for your website to be found on Google, Bing and other searches engines is critical.
Understanding both your industry’s lexicon as well as how your prospective customers search for your product or service is important. We do the research to find the right keywords and craft strategies that enable better results. Ultimately the goal is to drive more customers to your website no matter where they are located.
What SEO Techniques do you use?
We only use “White Hat” techniques that follow Google and Bing’s best practices. We will not risk your website’s integrity with dubious or unethical SEO techniques. Our methodology is inline with Google’s Webmaster Guidelines. We pride ourselves in providing ethical services to our valued clients.
On Page SEO
The content of your website should always be relevant and useful to your customers. We examine this closely as it has a direct effect on how your prospective customers will interact with the website as well as affecting your rankings.
We examine this code as well as your site architecture and structure and fix errors that hurt your performance. Page speed, accessibility, browser compatibility, mobile-friendliness, and semantic layout are just a few of the areas we scrutinize so that your website will perform at its best. We discuss more of these details in the SEO Website Audit section below.
Actions taken by third parties can affect your website rankings and performance. This includes how easily overlooked details like getting your name, address and phone number listed correctly and consistently. Backlinks (links to your site from elsewhere) can be beneficial but only if they come from credible and relevant sites. Your online reputation and reviews are a big part of this too. Our experts can dive into these sometimes hard to track problems and fix them so that your site can perform at its best.
Optimizing a website requires examining the entire website to find which parts are performing well and those that are not. To do so, we begin with a site audit.
SEO Website Audit
Before making a single change to your site, we first audit your site and inspect it for the same factors that Google uses to rank websites. We benchmark your site and look for problems that are hurting your ability to outrank your competitors.
A website audit is an exhaustive review that reveals how the site is performing. Think of it as a physical exam for your site.
We look at everything from your web hosting account, to the web server, site architecture, URL naming convention, HTML and CSS coding, how fast your site loads, who you link to and who links to you, social media presence, reviews, listings in directories, your actual content and verbiage and how it is structured and more.
A few of the factors include:
- Meaningful and relevant content
- Mobile Friendly
- Semantical structure
- Page load speed
- Structured markup/Schema
- Social Media signals
- Site Architecture
- Correct coding practices (HTML, CSS)
Once the audit is complete, we begin prioritizing tasks. Typically we first tackle the problems that will yield the best ROI. In most cases we devise a multi-faceted strategy that addresses both immediate concerns and set in place a long-term plan that helps ensure that the website Search Engine Results Page ranking will continue to improve.
Contact us and let’s discuss your goals. Take advantage of our expert knowledge and experience. Search Engine Optimization is just one piece of an integrated Internet marketing strategy involving social media, pay-per-click marketing, email campaigns, and much more to fully leverage the power of the web.