Social Media is playing and even larger role in Google rankings. Facebook, Twitter, and Google’s very own Google + are very strong influences on your organic search results. Traditionally when optimizing a website for top placement in Google, there was no quick fix or magic bullet that could instantly alter your ranking. That is largely still true, but… social media does have a potential for boosting traffic to your site for both short and long term effect.
We have seen client sites that are integrated with social media become spidered and indexed within 30 minutes of publishing new content. As always, the quality of content is paramount. Merely making posts without significantly unique and meaningful content will not assure you of positive results. In fact, the same standards that Google has preached remain. Do not be tempted to misuse or abuse Social Media, it is not the “new” way to keyword stuff or cloak. If you spam via social media you will suffer the same penalties, as you would risk with your website.
Google has just announced that they will be personalizing search results based on your connectivity and interaction with social media. This is an expansion of existing personalization but with an even greater weighting based on your interaction with social media sites. This is a much larger shift in Google’s algorithm than the Panda update. This will put even more pressure on site owners to become more socially integrated although not all sites will benefit.
Choosing the appropriate social media sites is an important part of your online marketing strategy. Facebook is an obvious choice and does merit serious consideration. Twitter is another near obvious choice and Google + offers certain advantages. Other sites may be considered as well based on your goals and customer profile. Each has their strengths and weaknesses as well as logistical considerations.