Is your website lost?
Can your customers easily find your website by Googling you?
Does your website show up on the first page of Google or Bing?
No? We can help change that.
Traverse City and Northern Michigan SEO
West Bay Web, located in Traverse City, MI, is an SEO company serving all of Michigan and North America. We focus on our client’s success; we seek top search engine results with our proven SEO services. For us, Search Engine Optimization is the core of all Digital Marketing.
What is Search Engine Optimization?
Search Engine Optimization (or SEO) is the process of modifying a webpage or an entire website so that it achieves a higher ranking in the Search Engine Results Page (SERP) for a particular topic. The topic is normally defined as a word or phrase that is used by the person performing the search.
West Bay Web Specializes in Search Engine Optimization.
We LOVE making a website outrank others.
Search Engine Optimization is a skill that must be done properly so that your site is rewarded by the search engines and penalized. Done incorrectly, your site can suffer and fixing those penalties can be costly in both time and lost sales.
There are more than two-hundred factors that Google considers for ranking websites. We carefully examine your website to make sure that it achieves the best ranking for these factors. We also scrutinize your competitor sites looking for their strengths and weaknesses so we can craft a strategy for you.
Local SEO Services
Do your customers mostly come from your immediate local market? If so, then being found in local searches is of utmost importance.
Local Search Engine Optimization requires special techniques to make certain that your local customers can find you. Inclusion in maps, directories as well as special coding methods for your site are included in our Local SEO Services.
What SEO Techniques do you use?
We only use “White Hat” techniques that follow Google and Bing’s best practices. We will not risk your website’s integrity with dubious or unethical SEO techniques. Our methodology is in line with Google’s Webmaster SEO Guidelines. We pride ourselves in providing ethical SEO services to our valued clients.
Optimizing a website requires examining the entire website to find which parts are performing well and those that are not. To do so, we begin with a site audit.
SEO Website Audit
Before making a single change to your site, we first audit your site and inspect it for the same factors that Google uses to rank websites. We benchmark your site and look for problems that are hurting your ability to outrank your competitors.
A website audit is an exhaustive review that reveals how the site is performing. Think of it as a physical exam for your site.
We look at everything from your web hosting account, to the web server, site architecture, URL naming convention, HTML and CSS coding, how fast your site loads, who you link to and who links to you, social media presence, reviews, listings in directories, your actual content and verbiage and how it is structured and more.
A few of the factors include:
- Meaningful and relevant content
- Mobile Friendly
- Semantical structure
- Page load speed
- Structured markup/Schema
- Social Media signals
- Site Architecture
- Correct coding practices (HTML, CSS)
Once the audit is complete, we begin prioritizing tasks. Typically we first tackle the problems that will yield the best ROI. In most cases we devise a multi-faceted strategy that addresses both immediate concerns and set in place a long-term plan that helps ensure that the website Search Engine Results Page ranking will continue to improve.
Contact us and let’s discuss your goals. Take advantage of our search engine optimization expert knowledge. Search engine optimization is one piece of an integrated Internet marketing strategy involving social media, pay-per-click marketing, email campaigns, and much more to fully leverage the power of the web.