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Web Design – Made in Traverse City, Michigan

Search Engine-Friendly WordPress Website Design Services

Are you looking to establish an effective online presence for your business or organization? West Bay Web, a Traverse City web design company, offers Search Engine-Friendly WordPress Web Design.

With years of experience in the industry and a commitment to providing top-notch service that our clients rave about, West Bay Web can help you create a website optimized for search engine rankings, user experience, organic traffic, and all of your digital marketing campaigns.

Whether you need a new website or to revamp an existing one, West Bay Web has you covered. Get ahead of the competition today by trusting us with your website design needs!

SEO-Friendly WordPress Web Design

WordPress is extremely popular because it is an easy-to-use, cost-effective content management system (CMS). Thanks to its many features, WordPress is quite easy to use and can be easily customized for all websites. However, if you want your WordPress website to be successful, you need to ensure that it is optimized for search engine visibility. Best of all, West Bay Web specializes in WordPress SEO.

A website can be both visually appealing and optimized for search engines. West Bay Web understands that a website should be designed for the reader and meet search engine needs. We create aesthetically pleasing websites while adhering to Google's technical requirements.

Unlike other web designers, we do not merely install a WordPress SEO plugin for your site and call it a day. Since 2005, we have been engaged in search engine optimization with a specific focus on WordPress websites. We have experience in the usage of themes and plugins for WordPress. We can advise on what works best and what may impact your performance negatively.

Web Design With Intention and Purpose

A clear purpose will help guide the website design process and create consistency throughout the entire website. When a website's purpose is clearly defined, and you have a digital marketing strategy,  it helps determine the landing page and navigation structure based on what best serves its goal. Having a clearly defined purpose for a website also makes it easier to create a user-friendly experience by ensuring the content is relevant and helpful for the target audience.

Your website should communicate your products and services to your target audience and project your unique style and personality. Our designs incorporate your business needs along with your customer's desires. We consider both sides of the business relationship to create a truly satisfying website.

Before we make our first sketch or write a single line of code, we learn about you and your business, your customers' expectations, and the overall business climate in which your industry operates. From this understanding, we can construct a website with the necessary elements to meet your objectives.

Based on your requirements, we construct a layout with elements that will accommodate your needs. Usually, this means customizing a WordPress theme to incorporate your unique branding and adding function-specific plugins. In rare instances, custom fields might be used.

Our websites are designed to fulfill your needs, high quality and affordable. We develop websites using WordPress as our preferred Content Management System (CMS). WordPress is the world’s largest CMS for good reason. It’s free, easy to use, and can expand to meet your business needs. Whether you need a simple website or a complex E-commerce site, we can help.

Our designs are Search Engine Friendly and we offer extensive Search Engine Optimization (SEO) services for all sites.

We also offer services to update and maintain your website, allowing you to do what you do best – run your business without learning how to be a web developer.

West Bay Web can also help promote your business online. Whether it is Google AdWords, Facebook, Yelp, or any of the other Social Media sites, we can promote your business to your target customer at affordable rates.


Our Website Design Services Features

Traverse City Web Design

SEO-Friendly Web Design

We follow Google Webmaster SEO Guidelines, so your website is Search Engine Friendly out of the box. We also work with you from the start to optimize your content to maximize your ranking. Additional strategies may be in order depending on your competition. Our sites are designed to load quickly, making your customers and search engines happy.

Local Search Engine Optimization

Local Optimization, including schema metadata, registration with Google My Business, and Bing Places for Business. This helps ensure that your business website can be found in local searches and appear on Google/Bing maps.

Responsive Web Design/Mobile Friendly

Your website needs to work on mobile platforms. Smartphones and tablet computers are commonplace, and users expect your site to work on their devices. If your website is not mobile-friendly, you are losing business. Our designs are mobile-friendly according to Google standards. This means your website will function properly and be easy to use on smartphones, iPads, tablets, and other mobile devices.

Custom Photography

We can provide photographic services if desired. We have an eye for composition, so your photos fit your design and help visually tell your story.


We offer copywriting services if you are too busy or need a hand in writing for the web. We can also provide content briefs specific to your writers' SEO goals so that they have accurate contextual guidance based on your competitors and your target audience. This includes assessing the top Google results for your target phrase and mapping topics, building a keyword inventory and related questions that searchers ask, and providing guidance to your writers on best SEO writing practices.


You should never allow your website to be hosted by your web developer.

Your website should be hosted by a hosting provider. Never let your agency host it for you. When an agency offers hosting services, they typically resell shared rack space from a hosting provider and charge a higher price than if you had obtained the service directly from the provider. We can refer you to reputable, reliable, and affordable hosting providers that you can trust.

See our article It’s OK to be a (Web) Control Freak for more information.


Our websites are designed to be easy to maintain, but if desired, we can maintain them for you.


The cost of your website will depend on the scale and complexity of the site. Simple sites will typically range between $1500-2500. E-commerce websites start from around $2500.

Your business is unique; your website design, features, and functionality should be tailored to your company and goals. If you'd like a free consultation, contact us at (231) 735-8350.

Contact us, and let’s discuss your goals. Take advantage of our expert knowledge and experience.

Need immediate help? Call us at (231) 735-8350
Office Hours 9:00 a.m. - 5:00 p.m. Eastern time zone