Website Consulting Services

What Can A Website Consultant Do For Your Business?

A website consultant can provide various services to help your business succeed online. From designing and developing a website to optimizing it for search engine rankings, a website consultant can help you create an effective online presence that will attract customers and increase sales.

Website consultants can help you create an effective web design that is both visually appealing and user-friendly. They will work with you to develop a website that meets your business goals and objectives. They can also help you create content that is optimized for search engine rankings, ensuring that your website appears in the top results when customers search for related keywords.

In addition to web design and development, a website consultant can provide services such as SEO (search engine optimization) and PPC (pay-per-click) campaigns. SEO involves optimizing your website for specific keywords to appear higher in search engine results. PPC campaigns involve paying for advertisements to appear on search engine results pages when customers search for related keywords.

Finally, a website consultant can help you with marketing and analytics. They can provide insights into how customers interact with your website, helping you identify areas of improvement and track the success of your online presence. They can also help you create effective marketing campaigns to reach your target audience and increase sales.

Let Our Knowledge and Experience Help You

West Bay Web is a digital marketing agency in Traverse City, Michigan. While we specialize in Search Engine Optimization (SEO), we offer a full range of Digital Marketing services. We have been providing website consulting services since 2009.

Our digital marketing consultants have hands-on experience dating back to 1995. Our team of experts will help you create an effective online presence for your business. Do you need a new website, need to update your current one, or perhaps are looking to improve your online visibility and increase traffic? Our experienced team can provide trustworthy guidance and solutions for all your needs.

As a business owner, the last thing you want to do is make costly mistakes. So, before you invest your time and money into a new website or a new digital marketing campaign, contact us to discuss your business goals. Then, we can guide you through what options may best serve your digital marketing strategy.

We are confident that we can meet your expectations and save you time and money. We aim to ensure you get the most out of your web design and development investment.

We offer a wide variety of digital marketing consulting services, including:

  • Website Design and User Experience
  • Page Speed Performance Tuning
  • SEO Consulting Services
  • Social Media Marketing
  • Content Marketing and Content Strategy
  • Email Marketing
  • Pay Per Click Advertising
  • Conversion Rate Optimization
  • Online Reputation Management

General Website Consulting

We don't believe in the one-size-fits-all approach to digital marketing. Instead, we take the time to understand you and your customers, so we make recommendations based on your business requirements.

We can help you with almost any internet-related need. For example, we can provide unbiased recommendations for third-party services, evaluate your existing services, review and evaluate your digital marketing presence, or provide a competitive analysis of your SEO campaign and competitors.

Our clients include small businesses, entrepreneurs, non-profits, and large corporations.

Consulting is available on an hourly rate or monthly basis.

Website Performance and Security Audit

Website Consulting Services
Do you think your website isn't performing as well as it could? Do you have a feeling that something isn't quite right? If so, we can provide an in-depth inspection of your website that looks into all areas affecting performance and ensures that your site is secure from hackers. We report any problems and then map a course of action to fix them and maintain best practices to keep your website safe, secure, and performing to its best ability.

Here are just some of the technical details we inspect for you:

  • Web server settings and configuration
  • Software
  • Users and permissions
  • Password strength
  • Scan for malware and malicious scripts
  • Inspect for compromising code and backdoors
  • Review server logs
  • Verify your backup and recovery strategy and supporting systems
  • We check your database and programming software (MySQL and PHP) status
  • Verify SSL certificates
  • DNS settings

Ownership and Control AuditOwnership and Control Audit

Do you own your website domain and control who can access its inner workings?

Perhaps your website was developed by an agency that handled all the details for you, but did they act in your best interest or theirs?

Don't be held hostage by former contractors or employees that have retained access after they're no longer part of your company.

As a website owner, you should maintain absolute ownership and control of all online properties and assets that make up your online presence.  For more detail, please read our article It’s OK to be a (Web) Control Freak.

Our Ownership and Control audits check the following:

  • Confirm your domain ownership and who has administrative access to your registrar account
  • Verify your website hosting account (including Cpanel and FTP access) and document who has access
  • Audit email accounts; both internal and external accounts like MailChimp and Constant Contact
  • Confirm ownership and access to Google Search Console and Bing Webmaster Tools.
  • Confirm ownership and access to Google Analytics or similar analytic software
  • Google My Business and other directory listing accounts such as Yelp, YP, Apple Maps, etc.
  • Your company’s Facebook and all other Social Media accounts.

Contact us, and let’s discuss your goals. Take advantage of our expert knowledge and experience. SEO is just one piece of an integrated Internet marketing strategy involving social media, pay-per-click marketing, email campaigns, and much more to leverage the power of the web fully.

Need immediate help? Call us at (231) 735-8350
Office Hours 9:00 a.m. - 5:00 p.m. Eastern time zone