Digital Marketing Strategy

Digital Marketing Consulting and Strategy Services

Because It's never black and white.

Our consulting services can save you time and money.  With nearly 30 years of experience, we can review your plans, identify potential issues, and help you meet your business objectives without wasting time or money. Contact us before starting a new project or launching a website.

Hiring a digital marketing professional can boost your online presence and help you achieve your goals. With the constantly evolving digital landscape and increasing competition, having the expertise and guidance of a seasoned professional can give you the edge you need to stay ahead. Whether strategizing your marketing activities, optimizing your digital channels, or analyzing data to make informed decisions, a professional consultant or agency can provide the tools and resources necessary to maximize your digital marketing efforts.

Understanding Your Business Goals

At West Bay Web, we prioritize understanding your unique business goals. Our digital marketing consultants work closely with you to gain a deep understanding of your company’s objectives, whether it's increasing brand awareness, generating leads, or driving online sales. By aligning your digital strategies with your business goals, we develop tailored marketing plans that deliver measurable results. We take the time to evaluate your industry landscape, competitor analysis, and customer behavior to create strategies that are effective and efficient in helping you achieve your business goals.

Understanding Your Potential Customers

One of the key aspects of successful digital marketing is understanding your potential customers. Our consultants analyze customer data, conduct market research, and identify target audience segments to ensure your marketing efforts are well-positioned to attract and engage the right customers. By understanding their online behavior, preferences, and pain points, we create customer personas that guide our marketing strategies. This enables us to deliver compelling content and personalized experiences that resonate with your target customers, driving higher conversions and customer loyalty. By understanding your potential customers, we ensure that your digital marketing efforts are focused and effective in reaching your target audience.

How Can a Digital Marketing Consultant Help Your Business?

A Digital Marketing consultant can provide various services to help your business succeed online, from designing and developing a website to optimizing it for search engine rankings to creating comprehensive internet marketing strategies to enhance your online presence, attract customers, and increase sales.

A Digital Marketing consultant can help you create an effective, visually appealing, user-friendly web design. They will work with you to develop a website that meets your business goals and objectives. They can also help you create optimized content for search engine rankings, ensuring that your website appears in the top results when customers search for related keywords.

In addition to web design and development, a consultant can provide services such as SEO (search engine optimization) and PPC (pay-per-click) campaigns such as Google AdWords (now Google Ads). SEO is the process of optimizing a website for particular keywords to improve its ranking in search engine results. PPC campaigns involve paying for advertisements to appear on search engine result pages when customers search for related keywords.

Finally, consultants can help you with marketing and analytics. They can provide insights into how customers interact with your website, helping you identify areas of improvement and track the success of your online presence. They can also help you create effective marketing campaigns to reach your target audience and increase sales.

Let Our Knowledge and Experience Help You

West Bay Web is a digital marketing agency in Traverse City, Michigan. While we specialize in Search Engine Optimization (SEO), we offer a full range of Digital Marketing services. Our clients range from small family-owned businesses to multi-national corporations.

Our Consultants Have Nearly 30 Years of Professional Experience

Website Consulting and Strategy services
Our digital marketing consultants have hands-on experience dating back to 1995. Our experts will help you create an effective online presence for your business. Do you need a new website, update your current one, or are you looking to improve your online visibility and increase traffic? Our experienced team can provide trustworthy guidance and solutions for all your needs.

As a business owner, the last thing you want to do is make costly mistakes. So, before investing your time and money into a new website or digital marketing campaign, contact us to discuss your business goals. Then, we can guide you through what options best serve your digital marketing strategy.

We are confident we can meet your expectations and save you time and money. We aim to ensure you get the most out of your web design and development investment.

Our Digital Marketing Consulting Services Include:

General Website Consulting

Our approach to digital marketing is different from a one-size-fits-all mentality. Instead, we analyze your business needs and customer base to provide tailored recommendations.

We can help you with almost any internet-related need. For example, we can provide unbiased recommendations for third-party services, evaluate your existing services, review and evaluate your digital marketing presence, or provide a competitive analysis of your SEO campaign and competitors.

Our clients include small businesses, entrepreneurs, non-profits, and large corporations.

Consulting is available on an hourly rate or monthly basis.

Website Performance and Security Audits

Website Consulting Services
Do you think your website could be performing better? Do you have a feeling that something isn't quite right? If so, we can provide an in-depth inspection of your website that looks into all areas affecting performance and ensures your site is secure from hackers. We report any problems and then map a course of action to fix them and maintain best practices to keep your website safe, secure, and performing at its best.

Here are just some of the technical details we inspect for you:

  • Web server settings and configuration
  • Software
  • Users and permissions
  • Password strength
  • Scan for malware and malicious scripts
  • Inspect for compromising code and backdoors
  • Review server logs
  • Verify your backup and recovery strategy and supporting systems
  • We check your database and programming software (MySQL and PHP) status
  • Verify SSL certificates
  • DNS settings

Ownership and Control AuditOwnership and Control Audit

Do you own your website domain and control who can access its inner workings?
Are you sure?

Perhaps your website was developed by an agency that handled all the details for you, but did they act in your best interest or theirs?

Don't be held hostage by former contractors or employees that have retained access after they're no longer part of your company.

As a website owner, you should maintain absolute ownership and control of all online properties and assets that make up your online presence. For more detail, please read our articleIt’s OK to be a (Web) Control Freak.

Our Ownership and Control audits check the following:

  • Confirm your domain ownership and who has administrative access to your registrar account
  • Verify your website hosting account (including Cpanel and FTP access) and document who has access
  • Audit email accounts, both internal and external accounts like MailChimp and Constant Contact
  • Confirm ownership and access to Google Search Console and Bing Webmaster Tools.
  • Confirm ownership and access to Google Analytics or similar analytic software
  • Google My Business and other directory listing accounts such as Yelp, YP, Apple Maps, etc.
  • Your company’s Facebook and all other Social Media accounts.

Contact us to discuss your goals and develop an action plan. Then, let us put our expertise to work and ensure your website is secure, performing as it should be, and that you are in complete control of your online properties.

Need immediate help? Call us at (231) 735-8350
Office Hours 9:00 a.m. - 5:00 p.m. Eastern time zone.