Website Maintenance and Content Update Services

Unless you are a Webmaster or have special training, you can probably find better, more profitable use your time running your business and not trying to maintain your own website. Let us keep your website up to date and running properly while you concentrate on what you do best.

All websites need some sort of maintenance varying from adding new pages or updating existing ones, to more complicated things like database backups, CMS patching, and server security.

If you have an "old school" static HTML website, you need at least a basic knowledge of HTML, CSS, and FTP to maintain your site. If any of these terms sounds like a foreign language or gobbledygook, and you have no idea what to do, we can help. We have been designing and updating websites since 1995.
Traverse City Website Maintenance

Content Management System Maintenance

If your website uses a Content Management System like WordPress, minor editing is fairly simple and you probably already take care of this part yourself. We can provide WordPress training for basic content changes and updates if needed. However more complicated administrative maintenance can be more challenging; we can help with this too.

WordPress is a fantastic web-publishing platform but it does require routine updates to maintain top performance and assure that your site stays secure.  If you are using WordPress to power your website, then you need to do the following on a regular basis:

  • Backup all files including themes, content, and database files.
  • Scan your WordPress site for malware.
  • Update the WordPress core as updates become available.
  • Update vulnerable scripts.
  • Update themes and plug-ins as updates become available.
  • Review accounts and password security.
  • Optimize the MYSQL database at least twice a year.

Your website needs to have these basic tasks done on a regular basis, weekly for low traffic sites and more frequently for higher volume sites. More advanced maintenance and performance tuning is advisable for greater security and performance. Some of which may improve your search rank performance as well.

See our WordPress Maintenance Services for more details.

 

Content Marketing and Content Creation
Content Marketing and Content Creation

Content Marketing and Content Creation

We create content that makes our clients' websites easier for people to find. We create purposeful and original content for our clients while keeping SEO and their business goals in mind.

Content marketing is a powerful tool for businesses of all sizes, but it can be difficult to know where to start when you’re just getting started with the process.

We can help you develop an effective strategy for managing your content marketing efforts. This includes helping you set up your editorial calendar, identifying keywords and topics that will drive traffic to your site, and developing a plan for measuring success.

Our Content Marketing Services are designed to help you build more relevant content that attracts new customers and keeps existing ones coming back. We write about topics that interest you and your customers, and then optimize these articles using keyword research tools to ensure they rank well in search engines like Google, Bing, or Yahoo!

We collaborate closely with you to understand your business objectives and your target customer base, as well as what kinds of products and services you offer. They then craft engaging copy that tells your story and engages readers.

In addition to writing compelling stories, we make sure that each article has a clear call-to-action at its end. This makes them easy to share across social media channels and encourages visitors to take action.

Our Content Marketing and Content Creation Editors have years of experience editing online content for companies of all sizes. Whether you need someone to proofread your blog posts before publishing or want someone to edit product descriptions or other text on your website, we can help.

For complete details contact us or visit our Content Marketing Services page for an in-depth look at our services.

Contact us and let’s discuss your goals. Take advantage of our expert knowledge and experience. SEO is just one piece of an integrated Internet marketing strategy involving social media, pay-per-click marketing, email campaigns, and much more to fully leverage the power of the web.

Need immediate help? Call us at (231) 735-8350
Office Hours 9:00 a.m. - 5:00 p.m. Eastern time zone