A website is like a garden. When it’s brand new, it looks great, everything in its place, neat and orderly. It has so much potential and you look forward to it yielding results after all of your hard work and time creating it.
But as soon as you turn your back, you’ve got problems. It’s full of weeds, rabbits and other pests are stealing your crops, drought sets in, and it hasn’t produced anywhere near what you had hoped for. Everything seems harder that you thought it would be and you don’t have nearly enough time to tend to it properly.
All websites (and gardens) need:
Planning and Preparation
A successful website needs to be planned to meet both your customers’ needs as well as your business goals. Site architecture, hosting plans, the right content management systems, security, and much more go into a fruitful website.
Does your website have the right content to attract customers? Is it up to date? You need to have content that attracts your target customer.
Watering & Fertilizing
Your website needs to be found on the major search engines. Good organic SEO helps with that, but you might need the help of Search Engine Marketing and Email campaigns too. Local SEO assures that your customers can find you in search engines and other places that they expect to find businesses like yours.
All websites need to be maintained. Keeping your website software updated helps prevent security breaches and hacking. Old content needs to be updated and additional pages added. Older websites might need to be upgraded so that they are mobile friendly and function properly on smartphones.
Are you getting the results that you planned for? Are you getting sales or leads? Do people mention your website? Can you measure your traffic or results? Analytical tracking can provide you with data on how many visitors you get and how they use your website.
Preparation for the Next Season
Your website should be able to grow with your business. This saves you money and allows you to respond to changing market conditions. Our designs anticipate your growth and are ready to expand whenever you are.
Does any of this remind you of your website? Has it been maintained? Does it produce results? Are you overwhelmed and need someone to bring it back to life? Let our experience and green thumbs help.
West Bay Web can provide you with solutions to whatever problems you may have – all tailored to your individual business needs.
So, if your website isn’t delivering enough traffic and leads, contact West Bay Web for a free consultation today.
About the Author
Certified by HubSpot in the areas of Inbound Marketing, Content Marketing, and Email Marketing, Neal has been involved in Digital Marketing since the mid-Nineties. He also is Google Analytics certified and loves SEO.