WordPress SEO Services

Do You Have a WordPress Website But Struggle To Get Visitors?

If so, you're not alone. If you've invested time and money into creating a great-looking website but aren't getting the traffic you were hoping for, then WordPress SEO services may be the answer. We can optimize your website for search engine rankings so that more people can find your site when they search for relevant keywords.

The good news is that there are ways to improve your visibility and online presence to attract more visitors and potential customers to your WordPress website.

Our WordPress Search Engine Optimization services can fine-tune your website for search engines like Google, Bing, and Yahoo. Optimizing your website for these search engines can increase your chances of appearing in the top results when people search for keywords related to your business or website.

Our goal is to increase traffic to your website by getting higher rankings on search results pages. 

We Specialize in WordPress Search Engine Optimization

Optimizing a website is much more than just adding an SEO plugin. It requires understanding how the platform works and what to do to make it perform better. Our SEO experts have the experience to correctly and safely configure your website to appear higher in major search engines like Google and Bing.

We've been doing search engine optimization specifically for WordPress websites since 2005. By the way, we've been doing SEO since 1995.

Our WordPress SEO Services Include:

  • A complete site audit to discover any problems; this includes user experience, technical issues, and content.
  • Next, we compile a plan of actionable recommendations based on our twenty-five years of SEO experience
  • Implement changes to your site
  • Monitor traffic and search engine results
  • We can also provide competitor analysis.

Our goal is to provide you with the best digital marketing strategy and execution to gain your business more targeted traffic and increased sales.

WordPress SEO Services
West Bay Web, located in Traverse City, Michigan, is a WordPress SEO agency offering proven digital marketing solutions. We help websites appear on the top search results pages of Google, Bing, and other online directories.

Our mission is to help small businesses thrive.

Search Engine Optimization Audits

The first step in our process is understanding where you stand before making changes. This will help you to know whether or not your current efforts are paying off.

We audit your entire site, inspect the factors that affect website rankings, and then plot a course of action to optimize your WordPress website for peak performance.

This becomes the blueprint for improving your search rank and increasing web traffic.

The result is a better-performing website that complies with Google's standards and enjoys increased organic traffic.

Our Site Audits Examine:

Server Environment

Is your website hosted on an optimal server, and is it configured correctly? Improper server configuration, outdated database software, and PHP versioning can hurt search engine results. Sites older than three years are at the most significant risk.

WordPress Configuration

Many websites suffer from misconfiguration that can harm SEO. While relatively simple to install, many developers are unaware of how to configure WordPress for optimal performance. We examine your WordPress site for conflicts with plugins, including premium plugins that are only sometimes necessary.

Page Speed and Core Web Vitals Optimization

Google values how fast your site loads as a part of how it determines where your page will rank. Slow websites get penalized. We can fix this for you. This task is rather in-depth and technical. This can also set your site apart from your competition.  How does your site perform? Check for yourself using Google's free tool. https://web.dev/measure/

Database

Is your database cluttered and slowing down your site? Over time, the database can get messy and slow your site down. This is commonly overlooked and can help significantly increase page load times. This should be inspected regularly. We include this as part of our WordPress maintenance plans.

Mobile Friendliness

Google announced in September 2016 that mobile-friendly websites would rank better than websites that were not mobile-friendly.
Is your website Mobile Friendly? You can see how Google rates your website using their free tool. https://search.google.com/test/mobile-friendly

Images and Graphic Elements

While this can affect page speed, it is also an often-overlooked factor that can increase your web traffic and search engine ranking.

Keyword Performance

Keywords and phrases are the vocabulary or terms your customers use when performing an Internet search. We examine your keyword rankings and perform keyword analysis research to determine what keywords to target for your website. As a result, we discover Keyword searches that your target audience uses when searching for your company or product. As a result, we can find words and phrases based on user intent that you might not have thought of, yielding more traffic and sales.

Content Marketing Review

We review your content's structure and ensure that it is semantically structured for search engines and easy for your readers to read. Page titles, headings, appropriate keywords, and meta-descriptions are analyzed. The amount of text, use of images and rich media, recency of publication, and relevancy to your audience are also examined. Quality content is a vital SEO strategy that directly impacts your current rankings. In addition, we inspect for duplicate content that might penalize you. We can also assist with content creation and planning.

In addition, we can scan your competitor's websites, determine their best-ranking pages and keywords, and compare your content to find any content gaps and identify opportunities.

Site Architecture and Design

We examine how your site is structured and ensure that it is done so both Google and your customers can easily understand and use it. We verify and inspect for proper internal linking, correct canonicalization, XML sitemaps, Google Search Console setup, and integration, including Google Analytics.

Local Search Factors

Since most businesses get most of their customers from their local market, making sure your site is found in local searches is critical. WordPress can be configured to assist Google in determining your location. This includes Google My Business optimization as well as Bing Places For Business. Other Non-WordPress Local factors should be addressed as well.

Social Media Marketing Integration

We ensure that your site is linked to your Social Media accounts. This is another overlooked area that can help improve web traffic and rankings.

A Word About Our SEO Techniques

When hiring an SEO company, you need to be careful to avoid those that use questionable techniques like keyword stuffing, spun or stolen content, link farms, paid placement, and other schemes. These are all things that Google will penalize your site for, and they can hurt your business in the long run.

There are no quick fixes, and no one can guarantee you the #1 spot in Google.

We Only Provide Ethical and Honest Services

So-called "Black Hat" or even shades of grey tactics can harm clients and us. We do not provide services to clients that cause a conflict of interest for our clients or ourselves.

Our  strategies and techniques are safe and proven. We follow Google and Bing's guidelines and never take shortcuts or use methods that can cause your site to be penalized. We will never jeopardize your business. Our business strategy is long-term, and we value every client we serve.

Contact us, and let’s discuss your goals. Take advantage of our expert knowledge and experience. WordPress Search Engine Optimization Services are just one piece of an integrated Internet marketing strategy involving social media, pay-per-click marketing, email campaigns, and much more to leverage the power of the web entirely.

Need immediate help? Call us at our Traverse City, Michigan office. (231) 735-8350
Office Hours 9:00 a.m. - 5:00 p.m. Eastern time zone