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West Bay Web, located in Traverse City, Michigan, is an SEO company offering proven digital marketing solutions that help websites appear on the top search results pages of Google, Bing, and other online directories.
Our mission is to help small businesses thrive. While WordPress is often the perfect solution for business owners seeking a user-friendly content management system, many of our clients look to us to handle the WordPress technical optimization features so they can focus on running their business.
We Specialize in WordPress Search Engine Optimization
The goal is to increase traffic to your website by getting higher rankings on search results pages. Optimizing a website is much more than just adding an SEO plugin. It requires understanding how the platform works and what to do to make it perform better.
Our SEO specialists have the experience to correctly and safely configure your website to appear higher in the major search engines like Google and Bing.
We’ve been doing search engine optimization specifically for WordPress websites since 2005. By the way, we've been doing SEO since 1995.
Our SEO Services Include:
- A complete audit of your site to discover any problems
- Next, we compile a plan of actionable recommendations based on our twenty-five years of SEO experience
- Implement changes to your site
- Monitor traffic and search engine results
- We can also provide competitor analysis.
Our goal is to provide you with the best strategy and execution to gain your business more targeted traffic and increased sales.
Search Engine Optimization Audits
The first step in our process is understanding where you stand before making changes. This will help you to know whether or not your current efforts are paying off.
We audit your entire site, auditing the various factors that affect website rankings, and then plot a course of action to optimize your WordPress website for peak performance.
This becomes the blueprint for improving your search rank and to improve actual web traffic.
The result is a better-performing website that complies with Google's standards and brings in more organic traffic, so you don't have to depend on Google AdWords, or other paid advertising.
Our Site Audits Examine:
Is your website hosted on an optimal server, and is it configured correctly? Improper server configuration, out-of-date database software, and PHP versioning can hurt search engine results. Sites older than three years are at the most significant risk.
Many websites suffer from misconfiguration that can harm SEO. While relatively simple to install, many developers are unaware of how to configure WordPress for optimal performance. We examine your WordPress site for conflicts with plugins, including premium plugins that are not always necessary.
Page Speed and Core Web Vitals Optimization
Google values how fast your site loads as a part of how it determines where your page will rank. Slow websites get penalized. We can fix this for you. This task can be pretty in-depth and technical. This can also set your site apart from your competition. How does your site perform? Check for yourself using Google's free tool. https://web.dev/measure/
Is your database cluttered and slowing down your site? Over time, the database can get cluttered and slow your site down. This is commonly overlooked and can help significantly increase page load times. This should be inspected regularly. We include this as part of our WordPress maintenance plans.
Google announced in September 2016 that mobile-friendly websites would rank better than websites that were not mobile-friendly.
Is your website Mobile Friendly? You can see how Google rates your website using their free tool. https://search.google.com/test/mobile-friendly
Images and Graphic Elements
While this can affect page speed, it is also an often-overlooked factor that can increase your web traffic and search engine ranking.
Keywords and phrases are the vocabulary or terms that your customers use when performing an internet search. We examine your keyword rankings and perform keyword analysis research to determine what keywords to target for your website. We discover Keyword searches that your target audience actually use when searching for your company or product. As a result, we can find words and phrases based on user intent that you might not have thought of, yielding more traffic and sales.
Content Marketing Review
We review the structure of your content and make sure that is semantically structured for search engines and easy for your readers to read. Page titles, headings, appropriate keywords, and meta-descriptions are examined. The amount of text, use of images and rich media, and recency of publication and relevancy to your audience are also examined. Quality content is a vital SEO strategy that directly impacts your current rankings. In addition, we inspect for duplicate content that might penalize you. We can also assist with content planning and creation.
In addition, we can scan your competitor's websites, determine their best ranking pages and keywords, and compare your content to find any content gaps and identify opportunities.
Site Architecture and Design
We examine how your site is structured and ensure that it is done so both Google and your customers can easily understand and use it. We verify and inspect for proper internal linking, correct canonicalization, XML sitemaps, Google Search Console setup, and integration, including Google Analytics.
Local Search Factors
Since most businesses get most of their customers from their local market, making sure your site is found in local searches is critical. WordPress can be configured to assist Google in determining your location. This includes Google My Business optimization as well as Bing Places For Business. Other Non-WordPress Local factors should be addressed as well.
Social Media Marketing Integration
Making sure that your site is linked correctly to your Social Media accounts. This is another over-looked area that can help improve web traffic and rankings.
A Word About Our Search Engine Optimization Techniques
When looking to hire an SEO agency, you need to be careful to avoid companies that use questionable techniques like keyword stuffing, spun or stolen content, link farms, paid placement, and other schemes. These are all things that Google will penalize your site for, and they can hurt your business in the long run.
There are no quick fixes, and no one can guarantee you the #1 spot in Google.
We Only Provide Ethical and Honest Quality SEO Services
So-called "Black Hat" or even shades of grey SEO tactics can harm clients and us. We do not provide services to clients that cause a conflict of interest for our client or ourselves.
Our SEO strategies and techniques are safe and proven. We follow Google and Bing's guidelines and never take shortcuts or use methods that can cause your site to be penalized. We will never jeopardize your business. Our business strategy is long-term, and we value every client we serve.
Contact us, and let’s discuss your goals. Take advantage of our expert knowledge and experience. WordPress Search Engine Optimization Services are just one piece of an integrated Internet marketing strategy involving social media, pay-per-click marketing, email campaigns, and much more to leverage the power of the web fully.
Need immediate help? Call us at our Traverse City, Michigan office. (231) 735-8350
Office Hours 9:00 a.m. - 5:00 p.m. Eastern time zone