West Bay Web SEO and Internet Marketing – Traverse City, MI

Our Digital Marketing Services

Traditional advertising methods like print ads, radio spots, and TV commercials are expensive. But digital marketing services can help you reach potential customers in ways that were never possible before.

Digital marketing services can help you connect with your audience online. They include things like search engine optimization (SEO), social media marketing, email marketing, pay per click advertising, and many other options.

Website Design & Development

A good digital marketing strategy starts with a strong, professional business website.

Your website needs to establish your digital presence, create brand credibility, and attract potential customers to turn them into leads, which will eventually become satisfied customers.

Search Engine Optimization

We offer SEO services to our clients to ensure their websites appear at the top of search engine results pages when people type in keywords related to their businesses. This helps them gain exposure and visibility online. You may have the best website around but if your customers can't find it when they search on Google, Bing or Yahoo, then you your efforts are going to waste. We can help.

West Bay Web offers Search Engine Optimization services including WordPress SEO and Local SEO services. Our SEO strategies and techniques are safe and proven.

Content Marketing Services

We can show you how to leverage your blog, news releases, white papers or other online content for better search engine results and to gain more website traffic and more customers. You can use our Content Marketing Services to help you create high quality content that will get noticed by Google and other search engines.

We can help you plan your content strategy by analyzing the content you already have, and your competitors', to find the most relevant, contextual, and keyword-rich topics and keywords that your target audience is searching for.

Email and Newsletter Marketing

Stay in touch with your customers as well as reach out to interested prospects with Email and Newsletters. You'll find that email marketing is one of the best ways to grow your business and build customer loyalty. This channel offers a great ROI and can be very effective if used properly. Let us show you how we can help your business grow using email marketing strategies.

Lead Generation and Nurturing

Your website can serve as a hub for your Lead Generation and Nurturing efforts. You can use your website to generate leads through content marketing, email marketing, social media, etc. It can even integrate with CRM's to help streamline your business process.

Social Media Marketing

Social media is one of the most powerful tools in business today. It’s free, easy to use and it can help your company grow like never before. If you are looking for a way to increase traffic to your website or promote your products and services on social networks such as Facebook, Twitter, LinkedIn, YouTube and more then we can help! Our team has years of experience creating successful campaigns using these platforms.

Online Advertising

The digital equivalent of Display and Outdoor advertising. Place targeted ads exactly where your customers are and for what they are interested in. There are various methods for delivering the right message to the right audience. We can help you decide on the best strategy for your business.

Our Google AdWords services can help improve your conversion rates, reduce your acquisition costs, and maximize your ROI.

Online Reputation Management

They say that word of mouth is the best advertising of all. One happy customer shares their experience with another. But what happens when a misinformed or unhappy customer leaves a bad review? The Internet can be a very gossipy place and sometimes full of rumors, innuendo, and outright lies. While it can also be your best advocate and drive sales you need to protect your reputation. .Your best defensive (cliché but true) is a good offense.