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Inbound Digital Marketing

Inbound Marketing is an effective way to attract more traffic to your site. Learn how to create content that attracts customers!

A prospective buyer searching the internet

Understanding the Marketing Funnel, Buyer’s Journey, and Search Intent

August 19, 2025March 18, 2023 by Neal Carter

The marketing funnel, buyer’s journey, and search intent are interconnected concepts that help businesses understand and optimize their digital marketing efforts. Marketing Funnel The marketing funnel is a model that describes the different stages that … Read Understanding the Marketing Funnel, Buyer’s Journey, and Search Intent

Categories Inbound Digital Marketing
Keyword research for business

What Is Keyword Research, and How Can It Help Your Business?

August 19, 2025March 17, 2023 by Neal Carter

Keyword research is a process used to identify what terms and phrases people are using when searching for products or services related to your business. It helps you understand the customer’s needs and motivations, so … Read What Is Keyword Research, and How Can It Help Your Business?

Categories Inbound Digital Marketing, SEO
Websites Are Like Gardens

Why Websites Are Like Gardens

August 19, 2025October 8, 2018 by Neal Carter

Websites are like gardens. When they are brand new, they look great, everything in its place, neat and orderly. It has so much potential, and you look forward to it yielding results after your hard … Read Why Websites Are Like Gardens

Categories Inbound Digital Marketing
Your website should always be the center of your digital marketing

Where Should I Publish – On Facebook or My Website?

December 10, 2024July 16, 2017 by Neal Carter

The simple answer is BOTH, but nothing is that simple, is it? So a slightly longer answer is to publish on your website first and then promote that content elsewhere. Your website should always be the center … Read Where Should I Publish – On Facebook or My Website?

Categories Inbound Digital Marketing
Make Blogging Easier

How to Make Writing Blogs Easier

August 19, 2025June 11, 2017 by Neal Carter

Writing blogs or website content can intimidate some people. But, it doesn’t have to be hard, and it doesn’t have to be complicated. So, here are some tips to help make blogging easier. Don’t let … Read How to Make Writing Blogs Easier

Categories Inbound Digital Marketing
West Bay Web is a Traverse City, Michigan-based digital marketing agency focusing on expanding small businesses’ online visibility. We specialize in WordPress.
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